Insights, page 5
Practical, jargon-free writing on digital, AI and growth, drawn from real client work rather than theory.
78 articles, page 5 of 7
Digital on a charity budget
Six of the 55 businesses I audited were charities. Same digital problems as everyone else, fraction of the budget. Here's what works when free is the only option.
Creative businesses, creative problems
Photographers, illustrators, theatre companies, designers. The irony: their work is stunning and their digital strategy is nonexistent. Findings from auditing creative businesses across 55 digital audits.
When manufacturers go digital
Seven of the 55 businesses I audited were manufacturers. Their digital problems weren't about social media. They were about stock systems held together with spreadsheets and quoting processes that involved printing PDFs.
Your homepage is about your customer, not your company
\"Founded in 2015, we are a leading provider of...\" I read some version of that sentence on the homepage of nearly every business I audited. 35 out of 55 | 1968 Consulting
The case study your business hasn’t written yet
20 out of 55 businesses I audited were sitting on brilliant client stories they'd never written up. Here's a three-part structure that takes 30 minutes and works every time.
Social media strategy for businesses that don’t have a marketing team
37 out of 55 businesses I audited had social media problems. Most were posting without a plan. Here's what actually worked for the ones that got it right.
From spreadsheet to CRM: a small business guide to making the switch
38 out of 55 businesses I audited ran their client relationships from spreadsheets. Here's when to switch, what to switch to and how to do it without losing an afternoon.
SEO for small businesses: the quick wins that take an afternoon and last for years
42 of 55 businesses I audited had basic SEO problems. Missing meta descriptions, generic titles, no heading structure. All fixable in an afternoon.
The mobile usability gap: why 64% of small business websites still fail on phones
35 of 55 businesses I audited had mobile problems. Buttons too small to tap, text needing pinch zoom, menus that collapsed on themselves.
How to challenge your agency without falling out with them
A practical playbook for marketing leads whose agency report keeps showing green arrows. How to push back constructively without losing the relationship.
AI Mode is coming. Here is what brands should be doing now – part 3
Google is positioning AI Mode as a replacement for search as we know it. What is worth doing now, and what is just anxiety dressed as strategy.
Why B2B businesses should look at their desktop search data differently – part 2
Most SEO advice is written with smartphones in mind. That's understandable — mobile accounts for the majority of global search volume, most industry | 1968 Consulting
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