Deliver
Implementation on the things worth implementing
A small amount of hands-on delivery work, taken on selectively and under a published test. Most advisory firms will happily build whatever they have just recommended. This one will not, and the conditions are set out below.
Book a free 30-minute conversationWhere this sits
Diagnose
Independent reviews and assessments
Step 2Advise
Strategic guidance, scoped individually
Step 3Lead
Fractional digital leadership
You are here
Deliver
Focused implementation
The smallest group by design. Delivery is accepted, not pursued.
Advice that cannot be implemented is worth very little, and advice designed to be implemented by its author is worth less
The uncomfortable truth about independent advisory is that the independence is only real until there is delivery revenue on the table. The moment the person recommending the work is also the person who would be paid to do it, every recommendation acquires a second reading.
The answer is not to refuse all delivery work. Sometimes the person who did the thinking really is the right person to do the building, and sending you to a third party is worse for you. The answer is to make the conditions explicit and public, so that you can check them rather than trust them.
Two ways delivery happens
Both are fixed-scope. Neither is open-ended.
AI implementation sprint
One defined problem, built and handed over in a fixed window, with the team trained to run it without me.
Digital and business transformation
Programme-level change where the operating model has to move as well as the technology, run alongside your team rather than instead of it. Sequenced as five stages with a stopping point after each one.
The implementation conflict test
I will not automatically accept delivery work arising from advice I was paid to give. All five conditions must be met before I take it on. If any one of them fails, I will help you find someone else and take nothing for the referral.
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1
The recommendation came first, and in writing
The advice exists as a dated document written before any delivery conversation. You can read what was recommended and when, and check that the delivery scope follows it rather than the other way round.
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2
You were given a genuine alternative
At least two other credible suppliers are named, with an honest view of where each would be stronger than me. Not a courtesy list. A real one.
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3
The delivery scope is smaller than the advice
If the recommended programme is larger than the piece I would build, I take the piece and you keep the programme. I do not use advisory access to win the whole thing.
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4
No ongoing dependency is created
The engagement ends with your team able to run what was built. If the work would only function with me still attached to it, it is the wrong work for me to do.
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5
The board or its equivalent has seen this test
Whoever approves the spend has been shown these conditions and has agreed the delivery work on that basis. This is not a page you have to find. It gets put in front of them.
If you think a piece of delivery work failed this test, say so and I will withdraw from it.
The rest of it
No software to sell
I do not own, licence or resell a product. Nothing in a recommendation points at something I profit from.
No reseller agreements
No partner tiers, no referral fees, no vendor relationships that need feeding.
No platform commissions
If the right answer is the system you already have, that is what I will tell you.
Evidence
Delivery accepted, and what it produced.
Case study, software
A design and build specification written to be executed, not admired
The website brief and the accessibility fix brief were both written as build instructions, so the specification and the implementation did not drift apart.
Sector experience
35 documented engagements, including the ones that did not go to plan
Written up with what was done, what changed and what did not.
All case studies »What happens next
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