Most firms choose an agency on the pitch and regret it on the invoice. I run the selection for you, from brief to contract, so you choose on evidence and sign terms you can hold them to.
I take no referral fees or commission from agencies.
You're a partner or marketing lead who needs a new agency, or needs to know whether the current one should stay. You've been pitched to before. You want a process you can defend to the partnership.
You might need this if:
Five steps, in the order they happen. Most firms need the first three. You can stop after any of them.
What the firm needs digital to do for it over the next three years, in plain terms. This is the document agencies price against, so it has to be right before anyone sees it.
Eight to twelve agencies that fit the brief, the budget and the firm. Not just the ones who sponsor legal marketing conferences.
A shortlist of three or four, a scoring framework agreed with the partners before the pitches and the same questions put to every agency.
Scope, reporting, exit terms and who owns what. I've sat on the agency side of this table for years. I know where the soft spots are.
Reporting the partners will read, a review date and a clear line on what good looks like by the end of the first quarter.
Fixed prices, agreed in writing before work starts. The price depends on how far through the process you want me.
The written brief and a longlist of agencies worth talking to. Enough to run the rest yourself.
From £2,000Fixed price, agreed up front
Brief, longlist, pitch and scoring. I'm in the room for the pitches and I write up the recommendation.
QuotedFixed price, agreed up front
The full selection plus the contract negotiation and a first 90-day plan.
QuotedFixed price, agreed up front
A law firm, mid six figure website build
48 daysFrom RFP submission to signed contract, with no scope disputes and no re-quoting afterwards
Not always. Some legal specialists are excellent. Some are just expensive. The brief decides what you need, and then we look at who can deliver it.
No. Never. I'm paid by you and only by you. That's the whole point.
Yes. Often the right answer is to keep them with a better brief and a tighter contract. See the independent agency review.
Anything from a couple of weeks to a few months. It depends on the size and complexity of the website.
Yes, at three points. Setting the brief, agreeing the scoring and the final decision. I keep it to that so the process doesn't stall in partner diaries.
I can pick up from there. I'll check the shortlist against a brief, then run the pitch and the contract.
Yes. Most of the work is remote. I travel for the pitches and the partner meetings where it helps.
I take no referral fees or commission from agencies.
An independent process from brief to contract, so the firm chooses on evidence and signs terms it can hold the agency to.
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