How a law firm went from RFP to signed agency contract in eight weeks
By the end of the previous engagement, the firm had a sixteen page RFP with forty one weighted questions, a five persona discovery, fifteen user journeys and a content matrix covering its full seventeen thousand page site. The RFP went to a longlist of eleven agencies on 17 April. Responses came back at 5pm on
Brian Schur
March 31, 2026