I’m Brian Schur. I run 1968 Consulting, the working name of 1968 Limited, from Amble in Northumberland. I help leadership teams get more out of their digital, and bring AI in where it actually pays back.
No juniors. No subcontractors. No agency layers. If you work with 1968, you work with me.
I built my first commercial website in 1994. I have worked for and in digital agencies for 15 years, worked at board level across multiple sectors and led complex delivery for global organisations. Somewhere along the way I worked out that most digital projects fail for the same handful of reasons, and most of them have nothing to do with the technology.
Now I work alone, by choice. I do the thinking, I do the building, I sit in the room when the decisions get made.
Legal and professional services. Financial services. Property and construction. Travel. Health. Not-for-profit. From global law firms and listed financial brands down to charities running on a shoestring. The technical problems look different in each. The business problems are usually the same.
That charity work, and sitting on a board myself, is where the checklist for trustees came from: the questions worth answering before a charity commits budget to digital.
Three things, mostly.
I help leadership teams find where AI saves them money or makes them money, then build the thing that proves it. That’s the AI opportunity audit and the AI implementation sprint.
I help organisations whose digital isn’t earning what it should: websites, customer journeys, conversion, the unglamorous middle of the funnel where most of the money lives. That’s digital experience and digital health analysis.
And I take on a handful of non-executive director and retainer roles each year, where the value is in being available, not just in producing deliverables.
“Brian delivers added value over and above contract, works with integrity and fairness, and is deadline-driven. I have no hesitation in recommending him to any company looking for digital project management and strategy.”
“Having worked with Brian for a number of years I can recommend his strategic, technical and planning abilities. Brian handled a series of challenging projects and situations in a calm and professional way, with a good eye for the realities of deadlines and commercial considerations. Brian promotes an inclusive team ethos, where individuals are encouraged to take responsibility and be creative.”
“Halo Financial worked with Brian for over 8 years, initially on wireframes and usability audits. Over the past 4 years Brian has been closely involved with our online strategy, rebuild of our websites in a CMS and general online consultancy.”
I’ll tell you when you don’t need what you’re asking for. I quote fixed prices wherever the work allows it. I don’t pad reports. I won’t recommend a platform because I’m partnered with it. I’m not partnered with anyone. If a project isn’t going to pay back, I’d rather you knew that in week one than month six.
If that sounds like the consultant you’ve been looking for, the next step is a conversation. No pitch, no hard sell.
Eleven RFP responses received. Scored against a weighted matrix. Three agencies on the pitch stage. The build that followed will run into the mid six figures. The selection consulting was…
Read more »From around 182 enquiries to 529 across 18 months of phased, focused work. No rebuild. No rebrand. No six figure project. Online enquiries nearly tripled. The starting point…
Read more »A mid sized UK foreign exchange and international money transfer firm, with a sister brand handling emigration content for lead generation. Two websites, two audiences (private clients and corporate).
Read more »Over two years I looked inside the digital operations of 55 small and medium businesses. Different sectors, different sizes, different ambitions. The problems were almost always the same.
Read more »How a national new homes developer built a joined-up programme; from buyer personas through to SEO, paid search and lead nurture, that transformed their cost per lead and pipeline quality.
Read more »A six month discovery that turned “we need a new website” into a 41 question RFP, five personas, fifteen user journeys, a CMS recommendation and a shortlist of agencies ready.
Read more »Most clients begin with a conversation. No pitch, no hard sell.
Just a straightforward discussion about where you are and whether I can help.