Senior thinking.
Hands-on delivery.
No one in between.
I am a consultant and digital strategist who has been building digital systems since 1994. I founded and ran a digital agency for over a decade, worked at board level across multiple sectors and now help leadership teams use AI to cut costs, grow revenue and reduce operational risk.
Why businesses work with me
Most consultants are tool-led and relatively junior. Most large consultancies charge five times what I do and run the work through teams you never chose. I work differently.
When you hire me, you get me. I sit in the room with your leadership team, understand the commercial challenge first and then go and build the solution. That combination of strategic thinking and hands-on delivery is rare, and it is the reason clients stay.
I do not sell technology. I find the places where AI and smarter digital thinking will make a measurable difference to your business, and then I help you make it happen. If something is not worth doing, I will tell you. If you are not the right fit, I will say so and point you somewhere better.
Honest, practical, experienced. That is the short version.
Results first
Every engagement starts with a clear definition of what success looks like. If I cannot move your numbers, I will not take the work.
Evidence over opinion
AI gives us the data to make better decisions. I use it at every stage so that recommendations are grounded in fact, not assumption.
Plain language
No jargon, no hundred-page decks. I explain things clearly and make sure you understand every recommendation before acting on it.
Built to last
I upskill your team as I go. The goal is for you to keep improving after our work together ends, not to create a dependency.
Everything I can do for your business
My work sits across two areas: AI consulting for organisations ready to use artificial intelligence strategically, and digital consulting for businesses that want to improve their online performance, customer experience and internal capability.
AI opportunity audit
I assess your operations, systems and data to find where AI creates the most measurable value. You get a prioritised report with ROI estimates, quick wins and a 90-day action plan.
from £2000
AI implementation sprint
Take one high-impact use case from the audit and make it live in weeks. From AI-powered search and knowledge systems to data automation and marketing intelligence. One problem, properly solved.
from £5000
AI retainer
Ongoing AI partnership covering optimisation, new use cases, team enablement and performance tracking. Your AI capability grows continuously, not in bursts.
from £2000/month
Digital experience
Strategy, UX and customer journey work across every digital touchpoint, sharpened with AI insight and behavioural data.
Digital health analysis
Structured audits of your website, SEO, paid media, social and competitors. AI-enhanced, RAG-rated, with a clear action plan.
Digital coaching
1-2-1 coaching for founders and leadership teams navigating growth, efficiency and the AI shift. Practical, accountable, results-driven.
Sectors I work across
I have delivered projects across a wide range of industries. The common thread is not the sector but the challenge: leadership teams who know digital and AI matter and want someone experienced enough to help them act on it properly.
Vendor neutral
I do not sell software or take commissions from technology providers. My only incentive is to recommend what actually works for you.
Fixed pricing, no surprises
Prices are agreed before work starts. There are no day-rate escalations and no scope creep. You know exactly what you are paying for.
Reports you can actually use
Everything I produce is written to be shared with your board. Clear language, prioritised actions, realistic timelines.
Honest about fit
If I am not the right person for the job, I will tell you and point you in a better direction. That happens more than you might think, and people appreciate it.
What clients say
How I work
I keep things straightforward. No twelve-week discovery phases, no steering committees, no death by PowerPoint. Every engagement follows the same principle: understand the problem, find the solution, get it done.
Not sure where to start?
Most clients begin with a conversation. No pitch, no hard sell.
Just a straightforward discussion about where you are and whether I can help.