Lead
Someone senior owning digital, without hiring a director
One or two days a week inside the business. In the executive meeting, on the roadmap, accountable for the decisions. The same person every week, for as long as it is useful and no longer.
Book a free 30-minute conversationWhere this sits
Diagnose
Independent reviews and assessments
Step 2Advise
Strategic guidance, scoped individually
You are here
Lead
Fractional digital leadership
Deliver
Focused implementation
This is the deepest engagement in the business. It is also the easiest to stop.
Digital decisions are being made by people who were hired to do something else
The finance director is holding the supplier contract. The operations lead is arbitrating between two systems that were never meant to talk to each other. The chief executive is being asked to have a view on AI by a board that has read something worrying. Nobody is wrong, and nobody owns it.
A full-time digital director costs six figures and is the wrong answer for most organisations of this size. The alternative is not a consultant who visits, writes a document and leaves. It is someone who is genuinely part of the leadership team, one or two days a week, with the authority that comes from being in the room when it counts.
The engagement
Fractional digital leadership
A director-level digital lead in the business one or two days a week. Sitting in the executive meeting, owning the roadmap, holding suppliers to account and making the calls that an advisor cannot make from outside.
- Commitment
- One or two days a week, minimum six months
- Fee
- Monthly, agreed at scoping, no day-rate surprises
- Also in this group
- Capability development, usually running alongside rather than instead
What the arrangement protects
No software to sell
The roadmap is not quietly shaped by what I would earn from it. There is nothing I would earn from it.
A named exit
Every engagement has a handover point written into it. The aim is an organisation that no longer needs the arrangement.
One person, no bench
No juniors, no subcontractors, no account manager. The person in the meeting is the person doing the work.
Evidence
Where this arrangement has held up.
Case study, early-stage software
Ten weeks from no category to a staged site, run by one person
Strategy, brand system, content architecture and an accessibility fix, delivered at a pace an internal hire could not have reached from a standing start.
Track record
Board-level delivery across legal, financial services, property, travel, health and not-for-profit
Thirty years of being the person who has to make the call, not the person advising on it.
About »What happens next
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Just a straightforward discussion about where you are and whether I can help.
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