Guides

The whole answer to one question, written to be useful whether or not you ever hire me

Three long pieces on the decisions people actually get stuck on: picking a digital supplier, working out what a review should cost, and making technology decisions with a trustee board behind you. They sell nothing. If reading one means you decide you do not need me, the guide has done its job.

The guides

Each one is reviewed rather than republished, so the dates below mean what they say.

For managing partners and practice managers

How law firms choose and manage a digital agency

Written for regional and mid-sized firms. How to pick a supplier, how to brief one properly, how to tell a good proposal from a merely confident one, and how to run the relationship afterwards so the money does not quietly leak away.

Read the guide

What it covers

Selecting a supplier without a beauty parade
Briefing well enough to get comparable proposals
Reading a proposal for what it leaves out
Managing the relationship once the work starts

About 14 minutes · Last reviewed August 2026

For anyone about to buy a review

What a digital audit costs, and how to tell if it is worth buying

Quotes for the same two words range from nothing to tens of thousands of pounds, because at least four different things are sold under one name. This sets out the honest market range, including numbers that are not mine, so you can work out which level you need before anyone quotes you.

Read the guide

What it covers

The four things sold as a digital audit
Why the free ones are free, and when to take one
What actually drives the price
How to judge whether it was worth buying

Includes prices that are not mine · Last reviewed August 2026

For trustees and charity leaders

Technology decisions in the social sector, from the trustee side of the table

Most charity technology advice assumes either that there is no money at all or that a charity is a small business with worse funding. Neither is right. Written from the trustee side of the table, on restricted funding, personal accountability and where AI genuinely helps.

Read the guide Read the trustee checklist

What it covers

What makes charity decisions structurally different
The questions a trustee can ask without technical knowledge
Restricted funding, and why it changes the staging
Where AI helps a small charity, and where it does not

About 9 minutes · Last reviewed August 2026

Why these sit apart from the insights

Both are writing. They are not the same kind of writing, and mixing them helps nobody.

A guide is the whole answer

Written once, kept current, and meant to be the last thing you need to read on that question. When something changes, the guide changes rather than a new one appearing beside it.

An insight is a response

Short, dated, written because something happened or the same question came up three times in a month. Useful, but it expires, and it is filed accordingly.

Read the insights

Neither is a sales document

I have no delivery arm, no reseller agreements and no platform commissions, so nothing here needs to steer you towards a service. Where the honest answer is that you do not need to spend anything, it says so.

If the guide did not settle it

Half an hour is usually enough to tell you which question you are actually trying to answer, and whether it is worth paying anyone to look at it properly.

If it is not, I will say so.

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