Can Obscure Metrics From A Website Audit Reshape Strategy?
The metrics most website audits miss Standard website analytics give you a surface-level picture. You can see how many people visited, where they came from and whether they converted.
With over 25 years of dedicated experience in the digital space, I’ve been at the forefront of digital innovation since building my first website back in 1994. Along the way, I’ve gained a deep understanding of what works—and what doesn’t—helping organisations thrive in an ever-evolving digital world.
I specialise in delivering tailored digital consultancy services, including digital transformation, strategy development, optimising customer journeys, and seamless project management. My mission is simple: to help you maximise the return on your digital investment by combining proven expertise with a forward-thinking approach.
Let’s create meaningful results together.
I’m a seasoned Digital Experience Consultant and Digital Business Coach, passionate about helping businesses thrive in the digital world.
As a creative, strategic thinker, I specialise in solving complex challenges with practical, results-driven solutions—even under pressure.
My expertise spans:
Digital: CMS, hosting infrastructure, e-commerce, accessibility, user experience, SEO strategies, PPC campaigns, analytics, and more.
Project Management: Agile methodologies, program management, and delivering projects that drive impact.
Business: Team leadership, process optimisation, continuity planning, and disaster recovery.
Coaching: Empowering agencies and SMEs with digital business coaching to unlock their full potential.
I’m here to help you streamline your operations, improve performance, and achieve measurable results in today’s digital landscape.
Developing extensive short, medium and long term digital strategies giving your customers the best digital experience
Structured audit of your digital footprint highlighting areas that need improvement using analysis for any size of business
Experienced in digital coaching; helped a number of companies in becoming more efficient
“You will find Brian will deliver added value over and above contract, work with integrity and fairness, and are deadline-driven. I have no hesitation in recommending him to any company that is looking for digital project management and strategy.”
“Halo Financial have been working with Brian for over 8 years, initially on wireframes and usability audits. Over the past 4 years Brian has been closely involved with our online strategy, rebuild of our websites in a CMS and general online consultancy.”
“Having worked with Brian for a number of years I can recommend his strategic, technical and planning abilities. Brian handled a series of challenging projects and situations in a calm and professional way, with a good eye for the realities of deadlines and commercial considerations. Brian promotes an inclusive team ethos, where individuals are encouraged to take responsibility and be creative.”
“I first worked with Brian at Superbreak as a developer and found him to be a great manager who got on well with his staff, as I progressed into project management I also found him to be a great mentor that I have learnt a lot from.”
The metrics most website audits miss Standard website analytics give you a surface-level picture. You can see how many people visited, where they came from and whether they converted.
The patterns usability reviews keep turning up Usability reviews rarely surface dramatic, obvious failures. What they tend to find instead are patterns: the same small problems appearing again and again
The link between a website audit and your conversion rate There’s a version of your website that converts better than the one you have now. The question is what’s standing
The challenge A transatlantic law firm wanted to future-proof its digital presence. Their existing website was underperforming in both visibility
Transforming Their Website with Strategic Digital Insight The challenge A transatlantic law firm with a broad client base and international
In early 2023 I was tasked with researching the current online landscape for anyone impacted by dementia. Over the course
If you would like an informal chat to see how i might be able to help you and your business please contact me
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