Insights
Practical, jargon-free writing on digital, AI and growth, drawn from real client work rather than theory.
146 articles, page 1 of 13
A review with no actions is an invoice
Consultancy's most reliable product is the report nobody acts on. What a review actually owes you, and how to tell paper from progress.
The hidden cost in your agency's pitch process
The money in a small agency leaks in the pitch, not the creative. How tightening the proposal process cut one agency's proposal time in half.
Why AI multiplies judgement rather than replacing it
AI has removed the production constraint from a lot of work. It has not removed the constraint that mattered, which was knowing what was worth producing.
The charity digital spend checklist: questions to answer before you commit a penny
A plain checklist for trustees and charity leaders. The questions to answer before spending on a website, system or agency, so you spend once.
Your agency's monthly report is a sales document
The people you pay should never be the only people measuring their own work. Why agency reports flatter, and the one change that fixes it.
The website metric that is quietly flattering your numbers
How a single mis-attributed referral can make a website look five times better than it is, and how to catch the same trick in your own analytics.
The hidden cost of vendor-led advice
The advice you get is shaped by what the adviser sells. That is not dishonesty. It is structure, and it costs organisations more than any single bad decision.
How to run a law firm website project without wasting money
A practical order for running a law firm website project: understand the site, brief it properly, then choose an agency. How to avoid an expensive mistake.
The consultant who tells you what not to buy
Most digital advice quietly pushes you to spend. Here is the case for the opposite: an independent consultant whose job is telling you what not to buy.
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