Ignore most of what you’ve read about AI. The interesting bit for a small business isn’t the robots and the hype; it’s the dull, repetitive admin that eats your week

I get this one a lot. “We’re getting traffic, the numbers look fine, but the enquiries aren’t coming.” Traffic that doesn’t convert isn’t a traffic problem. It’s an experience problem,

Every business loses people between “interested” and “paid”. That’s normal. What’s not normal, and what costs you real money, is not knowing where it happens. If a tenth of your

Most SME owners I meet aren’t short of digital activity. There’s a website, a couple of ad campaigns, an email list that someone set up two years ago, maybe a

20 of the 55 businesses I audited were directly affected by Covid in ways that demanded immediate digital change. Not in the general sense that everyone was affected. These were

32 out of 55 businesses I audited had Google Analytics installed on their website. Barely any of them were looking at the data. I understand why. You log in, see

38 out of 55 businesses I audited were managing their client relationships through spreadsheets. Some had multiple spreadsheets maintained by different people with no shared version. One had client data

37 out of 55 businesses I audited had social media issues that needed addressing. But the issues weren’t what you’d expect. The problem wasn’t that businesses weren’t on social media.