Insights
Practical, jargon-free writing on digital, AI and growth, drawn from real client work rather than theory.
142 articles, page 1 of 12
Your agency's monthly report is a sales document
The people you pay should never be the only people measuring their own work. Why agency reports flatter, and the one change that fixes it.
The website metric that is quietly flattering your numbers
How a single mis-attributed referral can make a website look five times better than it is, and how to catch the same trick in your own analytics.
The hidden cost of vendor-led advice
The advice you get is shaped by what the adviser sells. That is not dishonesty. It is structure, and it costs organisations more than any single bad decision.
How to run a law firm website project without wasting money
A practical order for running a law firm website project: understand the site, brief it properly, then choose an agency. How to avoid an expensive mistake.
The consultant who tells you what not to buy
Most digital advice quietly pushes you to spend. Here is the case for the opposite: an independent consultant whose job is telling you what not to buy.
What boards should ask before approving an AI project
Six questions a board can ask about an AI proposal without understanding the technology. None of them require a technical answer.
Why technology projects fail before implementation starts
Most failed technology projects were technically fine. The decision that sank them was made months before anyone wrote a line of code.
A digital strategy that fits on one page and a small budget
A digital strategy is just clear decisions about what to do, what to skip and in what order. How SMEs build one on a small budget, without the big agency bill.
The boring AI wins that actually save SMEs money
Skip the hype. The AI worth having for a small business takes dull, repetitive admin off your plate, saving hours every week for a few pounds a month.
Not sure where to start?
Most clients begin with a conversation. No pitch, no hard sell.
Just a straightforward discussion about where you are and whether I can help.
Book a free 30-minute call