Insights
Practical, jargon-free writing on digital, AI and growth, drawn from real client work rather than theory.
78 articles, page 1 of 7
Doing less, on purpose: how a stuck agency became worth buying
A stagnant agency turned around not by chasing more work but by doing less: one focus, retainers, and letting the draining clients go. Then it was acquired.
Should a traditional firm move to online self-service? Deciding with evidence
Moving an established, relationship-led firm to online self-service is a big, nervous call. How to decide it with evidence instead of fear or hype.
AI will not fix your process, it will speed it up
Automate a mess and you get a faster mess. Why the AI wave is repeating the oldest mistake in technology buying, and the order that avoids it.
How to run a charity tech tender to Charity Commission standards
A short, practical guide to running a charity technology or website tender that is fair, transparent and defensible, and gets you value for donated money.
Buying a website: the five questions that save you from spending twice
Five checks that stop you buying the wrong website build. Drawn from years of website projects across legal, financial, charity and agency work.
Your website is probably fine
Ask an agency if you need a new website and you already know the answer. Why the redesign reflex wastes money, and what to check before you rebuild.
Process before technology: why 'which tool should we buy?' is the wrong first question
The most common question about technology is the wrong one to start with. Why you should fix the process first, then fit the tool, and spend once.
Why agencies grow faster than they can deliver, and how to fix it
The trap almost every growing agency hits: sales outrun delivery, margins slip, clients wobble. What breaks as you scale, and the discipline that fixes it.
The cheapest bid is the most expensive decision on the table
Picking on price is not prudence, it is deferred cost. Why the money saved at selection gets spent twice in delivery, and how to score value instead.
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