Insights
Practical, jargon-free writing on digital, AI and growth, drawn from real client work rather than theory.
133 articles, page 1 of 12
Why your website gets visitors but not customers
Traffic that doesn't convert isn't a traffic problem. Sharper pages, clearer calls to action and a working enquiry path turn visitors into enquiries.
Your customers are dropping out somewhere. Here’s how to find where
Losing customers between interested and paid? Map the customer journey, spot the leaks and recover sales you've already paid to win, without more traffic.
The £1500 audit that finds money you’re already leaving on the table
Most SMEs cannot say which digital spend makes money and which wastes it. What a focused audit finds, and what it typically pays back.
The Covid digital scramble
20 of the 55 businesses I audited pivoted digitally during Covid. Most of those emergency solutions were still running unchanged two years later. Sound familiar?
Google Analytics was installed but nobody looked at it
32 out of 55 businesses I audited had Google Analytics on their website but weren't using it. Here's the four things to check monthly that take ten minutes.
“Our web developer disappeared”
11 of the 55 businesses I audited had a broken relationship with their web developer. Here's how to make sure you're never stranded if yours walks away.
What 55 audits taught me
Two years, 55 businesses, 728 pages of reports. The patterns that showed up again and again, and why small firms struggle with digital.
The first question I always ask
Before checking page speeds or meta descriptions, I ask the same question: what does this business actually need digital to do? The answer is almost never what the owner thinks.
Why I always look at the competition
Competitor analysis was part of 32 out of 55 audits. Most businesses had never systematically looked at what their competitors do online. Here's why it's one of the most useful things I do.
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