Most SME owners I meet aren’t short of digital activity. There’s a website, a couple of ad campaigns, an email list that someone set up two years ago, maybe a
20 of the 55 businesses I audited were directly affected by Covid in ways that demanded immediate digital change. Not in the general sense that everyone was affected. These were
32 out of 55 businesses I audited had Google Analytics installed on their website. Barely any of them were looking at the data. I understand why. You log in, see
I heard this more often than I expected. 11 of the 55 businesses I audited had a broken relationship with their web developer or agency. The person who built the
38 out of 55 businesses I audited were managing their client relationships through spreadsheets. Some had multiple spreadsheets maintained by different people with no shared version. One had client data
37 out of 55 businesses I audited had social media issues that needed addressing. But the issues weren’t what you’d expect. The problem wasn’t that businesses weren’t on social media.
This is the last piece in the series. 55 businesses. 728 pages of reports. Two years. Manufacturers, breweries, charities, jewellers, recruitment firms, escape rooms, a woodturner who trains veterans, a
Before I open a browser, before I check page speeds or meta descriptions or social media accounts, I ask every business the same question: what do you actually need digital
Competitor analysis was part of 32 out of 55 audits. It was consistently one of the most valuable exercises, and the one that generated the most uncomfortable conversations. Most businesses