Insights, page 2
Practical, jargon-free writing on digital, AI and growth, drawn from real client work rather than theory.
78 articles, page 2 of 7
AI for small businesses: what is worth it and what is just expensive noise
A plain, hype-free filter for AI spend, for small business owners without a technical team. How to tell the useful tools from the expensive noise.
Why accessibility is a governance issue, not a design extra
Accessibility gets treated as a design preference and priced as an optional extra. For most boards it is a legal duty with nobody's name against it.
Is your charity's agency marking its own homework?
When an agency's monthly report is rosier than the real data. How charities can check the reports they're sent, and the questions to ask.
Nobody needs a digital transformation
Transformation is a budget, not a plan. What organisations actually need is specific problems fixed in a sensible order, which is harder to sell.
When your own staff call the website 'frustrating', listen
The research a firm skips before a website rebuild is the research that should decide it. What staff, branches and clients reveal that design never will.
When a fractional digital leader is the right answer
Fractional leadership suits a narrow set of circumstances. Here are the signals that point to it, and the ones that point somewhere else.
The questions to ask before your firm buys legal AI
Legal AI is being pitched hard. A plain set of questions to separate the tools worth buying from the expensive noise, before your firm commits.
A review with no actions is an invoice
Consultancy's most reliable product is the report nobody acts on. What a review actually owes you, and how to tell paper from progress.
The hidden cost in your agency's pitch process
The money in a small agency leaks in the pitch, not the creative. How tightening the proposal process cut one agency's proposal time in half.
Why AI multiplies judgement rather than replacing it
AI has removed the production constraint from a lot of work. It has not removed the constraint that mattered, which was knowing what was worth producing.
The charity digital spend checklist: questions to answer before you commit a penny
A plain checklist for trustees and charity leaders. The questions to answer before spending on a website, system or agency, so you spend once.
Your agency's monthly report is a sales document
The people you pay should never be the only people measuring their own work. Why agency reports flatter, and the one change that fixes it.
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