Insights, page 3
Practical, jargon-free writing on digital, AI and growth, drawn from real client work rather than theory.
78 articles, page 3 of 7
The website metric that is quietly flattering your numbers
How a single mis-attributed referral can make a website look five times better than it is, and how to catch the same trick in your own analytics.
The hidden cost of vendor-led advice
The advice you get is shaped by what the adviser sells. That is not dishonesty. It is structure, and it costs organisations more than any single bad decision.
How to run a law firm website project without wasting money
A practical order for running a law firm website project: understand the site, brief it properly, then choose an agency. How to avoid an expensive mistake.
The consultant who tells you what not to buy
Most digital advice quietly pushes you to spend. Here is the case for the opposite: an independent consultant whose job is telling you what not to buy.
What boards should ask before approving an AI project
Six questions a board can ask about an AI proposal without understanding the technology. None of them require a technical answer.
Why technology projects fail before implementation starts
Most failed technology projects were technically fine. The decision that sank them was made months before anyone wrote a line of code.
A digital strategy that fits on one page and a small budget
A digital strategy is just clear decisions about what to do, what to skip and in what order. How SMEs build one on a small budget, without the big agency bill.
The boring AI wins that actually save SMEs money
Skip the hype. The AI worth having for a small business takes dull, repetitive admin off your plate, saving hours every week for a few pounds a month.
Why your website gets visitors but not customers
Traffic that doesn't convert isn't a traffic problem. Sharper pages, clearer calls to action and a working enquiry path turn visitors into enquiries.
Your customers are dropping out somewhere. Here’s how to find where
Losing customers between interested and paid? Map the customer journey, spot the leaks and recover sales you've already paid to win, without more traffic.
The £1500 audit that finds money you’re already leaving on the table
Most SMEs cannot say which digital spend makes money and which wastes it. What a focused audit finds, and what it typically pays back.
The Covid digital scramble
20 of the 55 businesses I audited pivoted digitally during Covid. Most of those emergency solutions were still running unchanged two years later. Sound familiar?
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