Insights, page 4
Practical, jargon-free writing on digital, AI and growth, drawn from real client work rather than theory.
72 articles, page 4 of 6
From networking group to the United Nations
A professional networking group for women in a male-dominated industry grew into an international organisation. The digital platform was still designed for local meetups.
The workshop that changes lives
A woodturner running commercial manufacturing alongside training for veterans and people with mental health difficulties. A website that needed to serve both. And a content strategy nobody expected.
Not every digital problem is about websites
One of the 55 businesses I audited employed hundreds of people. They didn't need marketing help. They needed to replicate the creative accidents that happen when people work in the same room.
The instrument maker targeting Japan
A manufacturer moving production back to the UK. A cult following in Japan. Products costing thousands. The digital challenge: building an e-commerce experience worthy of the product.
The company that was already winning
One of the 55 businesses I audited had grown from 8m to 30m turnover and was already number one nationally. They wanted an Amazon-style customer journey. Here's what that taught me.
When the website IS the business
For some businesses I audited, the website wasn't a marketing channel. It was the entire business. Here's what changes when every page speed issue costs you actual revenue.
Digital on a charity budget
Six of the 55 businesses I audited were charities. Same digital problems as everyone else, fraction of the budget. Here's what works when free is the only option.
Creative businesses, creative problems
Photographers, illustrators, theatre companies, designers. The irony: their work is stunning and their digital strategy is nonexistent. Findings from auditing creative businesses across 55 digital audits.
When manufacturers go digital
Seven of the 55 businesses I audited were manufacturers. Their digital problems weren't about social media. They were about stock systems held together with spreadsheets and quoting processes that involved printing PDFs.
Your homepage is about your customer, not your company
\"Founded in 2015, we are a leading provider of...\" I read some version of that sentence on the homepage of nearly every business I audited. 35 out of 55 | 1968 Consulting
The case study your business hasn’t written yet
20 out of 55 businesses I audited were sitting on brilliant client stories they'd never written up. Here's a three-part structure that takes 30 minutes and works every time.
Social media strategy for businesses that don’t have a marketing team
37 out of 55 businesses I audited had social media problems. Most were posting without a plan. Here's what actually worked for the ones that got it right.
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