Advise
A second opinion from someone with nothing to sell you
Strategic guidance for leadership teams and boards making decisions they will have to live with. Scoped individually, because the useful version of this work is never the same twice.
Book a free 30-minute conversationWhere this sits
Diagnose
Independent reviews and assessments
You are here
Advise
Strategic guidance, scoped individually
Lead
Fractional digital leadership
Step 4Deliver
Focused implementation
Some clients come here directly. Others arrive after a review has told them what the problem is.
The hardest digital decisions are the ones nobody in the room is neutral about
Replatform or repair. Build or buy. Keep the supplier or start again. Adopt AI properly or wait another year. These are not technical questions, they are commercial ones, and they get decided in rooms where everyone present has a position they have already defended in public.
What is usually missing is not analysis. It is someone senior enough to be listened to, close enough to understand the organisation, and independent enough to say the unwelcome thing. That is what this is.
Four ways this is bought
Each is scoped to the decision in front of you rather than sold as a package.
Digital strategy
What the organisation should be doing digitally over the next two to three years, and in what order, with the trade-offs made explicit.
AI strategy and governance
Where AI belongs, where it does not, and the policy and oversight needed before anyone deploys anything. Two halves: one for the executive team, one for the board.
Board and trustee advisory
Independent counsel to a board or trustee group on digital risk, spend and capability, in language that does not need translating.
Strategic advisory retainer
A standing arrangement for organisations that would rather ask early than commission late.
Why the advice is worth having
No software to sell
I do not own, licence or resell a product. Nothing in a recommendation points at something I profit from.
No reseller agreements
No partner tiers, no referral fees, no vendor relationships that need feeding.
No platform commissions
If the right answer is the system you already have, that is what I will tell you.
Evidence
Decisions supported, and what they turned on.
Case study, category strategy
A category definition that replaced a phrase nobody outside the business understood
The product worked and the positioning did not. Fixing the words above it changed what the pricing and partner programme could do.
Board experience
30 years of board-level delivery, including non-executive and trustee roles
Advice given by someone who has had to sit with the consequences of it.
About »What happens next
Book a 30-minute conversationNot sure where to start?
Most clients begin with a conversation. No pitch, no hard sell.
Just a straightforward discussion about where you are and whether I can help.
Book a free 30-minute call