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The £1500 audit that finds money you’re already leaving on the table

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Most SME owners I meet aren’t short of digital activity. There’s a website, a couple of ad campaigns, an email list that someone set up two years ago, maybe a social account that goes quiet for weeks at a time. What’s missing is a straight answer to one question: which of these is actually making you money, and which is quietly costing you?

That’s the whole point of a digital audit. Not a 60-page report you’ll never read. A structured look at what you’ve already got, scored against what it should be doing, with a short list of fixes ranked by what they’ll return.

what an audit actually looks at

I work through the bits that move the needle. How people find you and whether the right people are finding you at all. What happens when they land; do they get what they came for, or bounce. Where they drop out before they buy or enquire. What you’re paying for in tools, ads and subscriptions, and whether any of it earns its keep. None of this needs new technology. It needs someone to look at it honestly.

why owners miss this themselves

You’re too close to it. You know what the site is meant to say, so you read what’s meant to be there rather than what’s actually on the page. You remember why you signed up for that tool, so you keep paying for it. I built my first website in 1994 and I still catch myself doing this on my own projects. A fresh, structured pair of eyes is worth more than another clever tactic.

the maths most people skip

Say roughly £1500 of consulting time buys you a proper audit and a prioritised action list. If that turns up one ad campaign burning £300 a month with nothing to show, you’ve covered the cost in five months and you’re in profit after that, every month, for doing nothing more than switching it off. Find a broken enquiry form that’s been swallowing leads and the return isn’t a saving, it’s revenue you should have had all along.

I’m not promising miracles. Some audits turn up a tidy business that’s mostly doing the right things. But even then you get the one thing that’s hard to buy: confidence that your money is going where it should, and a plan for the next 12 months that isn’t guesswork.

where to start

If you can’t name, off the top of your head, which channel brings in your best customers and what each enquiry costs you, that’s the sign. Start there. An audit pays for itself or it tells you you’re in good shape; either way you stop guessing.

request your digital review

Curious what an audit would turn up for your business? Request a free digital review below and I’ll tell you honestly whether it’s worth your while.

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