Insights, page 6
Practical, jargon-free writing on digital, AI and growth, drawn from real client work rather than theory.
72 articles, page 6 of 6
Why your CMS choice matters less than your agency choice
WordPress, Drupal, Sitecore, Umbraco. The platform debate matters less than most people think. The agency that builds on it matters more.
The RFP is the work
Most marketing leads treat the RFP as a formality at the end of discovery. It is the document that proves you know what you actually want.
The four things people actually do on a law firm website
Services, sectors, lawyer bios, contact details. The four things clients actually use a law firm website for, in priority order.
Why the insights section on your law firm website probably isn’t worth what you’re spending on it
One firm had 2,631 indexed insights pages driving one per cent of traffic. A close look at whether that investment pays for itself.
How to read eleven RFP responses without losing your mind
Eleven agencies. Eight working days. The scoring matrix that lets you read every response with the same eye and end up with a defensible shortlist.
What counts as a lead? Most law firm marketing reports can’t tell you
Why your agency report and Google Analytics disagree on lead numbers, and how to fix it. A working definition for marketing leads at mid size UK law firms.
Non-Executive Directors can really help agencies
The boards of UK companies are populated by 6,000 Non-Executive Directors (NEDs). So, it’s no wonder that many smaller business owners turn to hiring part | 1968 Consulting
when your digital strategy fails – how do you recover?
What do you do when your website is not delivering the results you want/expect - a review of your online presence will shed light on any issues
7 Ways Agency Audits Can Help You
Many digital agencies are born out of either a creative or technical (development) lead owner/manager. Whilst in the early days this works - the | 1968 Consulting
Agency Audit: Expectations vs. Reality
What is an agency audit, what should you expect, how will it help, what will you learn. A quick 5 minute read.
What happened when the consultant stopped helping…
...and the agency didn't deliver the brief We took on a project the autumn of 2013 acting as web strategy consultants/web project managers for a business | 1968 Consulting
Digital Skills; how far can outsourcing go?
Outsourcing as strategy Companies increasingly outsource specialist services and logistics; Accounting, HR, Delivery, server hosting, advertising etc. The | 1968 Consulting
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