Case studies
The old Halo Financial website was built on old technology and could not be updated without IT support, which meant marketing could not respond to the market. I recommended migrating to the Kentico content management system so the marketing department could update the site themselves, and project-managed the move in 3 months, including a review of the information architecture to make the new site more usable without a costly redesign. Sales increased by over 12%.
The old Halo website was built around old technology and was not updatable without IT support. Every content change went through a queue, which meant the marketing department could not move when market demands required it.
I recommended migrating the site to the Kentico content management system, so the marketing department could update the site easily and when market demands needed it.
The project took 3 months to complete, including a review of the information architecture to ensure the new site was more usable than the old one, without going through a costly redesign process. The objective was to migrate the site first, to allow content updates to be carried out swiftly.
Within that: user experience, information architecture, usability testing and project management.
Delivered in 3 months, with the marketing department able to update the site without IT support.
A website the marketing team cannot edit is a website that answers to the IT queue rather than to the market. Migrating first and reviewing the information architecture on the way, rather than bundling it into a full redesign, is what made a 3 month timeline possible and got the team its own hands on the site.
The strategy engagement with this client is in Halo Financial: rebuilding a digital strategy on the truth about the numbers. On choosing a platform, see what is a content management system. Replatforming work of this kind sits under deliver.
Because the constraint was the content queue, not the design. Migrating to Kentico first got the marketing department editing the site in 3 months; reviewing the information architecture on the way made it more usable without the cost and delay of a full redesign.
The people who need it to change. If every headline goes through IT, the site moves at the speed of a support queue rather than the market, and that constraint shows up in everything from campaign timing to how out of date the content looks.
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