Case studies
Emigrate2 is a leading emigration information website owned by Halo Financial, attracting 30K visitors a month on very old technology that needed a complete revamp. I recommended migrating to WordPress for speed while the company reviewed the full customer journey and the site's objectives, using an off the shelf theme the development agency already worked with. Sales increased by over 12%.
Emigrate2 attracts 30K visitors a month and was built on very old technology. It needed a complete revamp and update, and the company had not yet settled the full customer journey or the site's objectives.
For speed I recommended migrating to WordPress while the company reviewed the customer journey and objectives, rather than holding the technical fix hostage to a strategy that was still being written. The build used an off the shelf WordPress theme that the development agency already worked with, which kept the cost and the timeline down.
Within that: user experience, information architecture, usability testing and project management.
When the technology is the immediate constraint and the strategy is still being argued, separating the two is usually right. Migrating first on an off the shelf theme bought the business a working, responsive site quickly, and left the customer journey work free to take the time it needed rather than blocking the rebuild.
The parent business relationship is in Halo Financial: user experience and information architecture. On deciding what to fix first, see not every digital problem is about websites. Replatforming work of this kind sits under deliver.
Because speed was the point. The site was on very old technology and the company was still reviewing its customer journey and objectives, so a theme the development agency already worked with got a responsive site live without pre-empting decisions that had not been made.
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