What changes in a sales team when coaching actually works
April 30, 2025
Sales coaching is mostly performative. Real coaching changes specific things you can name.
Sales coaching is mostly performative. Real coaching changes specific things you can name.
Sales tech sells itself on dashboards and automation. The teams that use it well treat it as a question, not an answer.
Most “boost your revenue” content is generic. Here are five specific revenue moves I have seen work in the last 18 months.
“Digital coaching” can mean five different things. Here’s what I mean by it, and what it is not for.
Most marketing teams have more data than they need and use less than they should. The reason is rarely technical.
A digital strategy is “working” when specific, observable things are happening. Here are the questions I ask.
Most digital strategies are 60-page PowerPoints nobody reads. Here’s how to write one in three pages that actually gets followed.
“Digital transformation” has been overused into meaninglessness. Here’s what is still useful underneath the phrase.
AI-generated content is a useful first draft and a terrible final one. Here’s where the human has to stay in the workflow.