1. Define the problem Most website strategy solutions come about from a specific problem or combination; conversion drop, lack of sales, high exits, wrong traffic. Once the problem(s) has been

Nearly every business across every industry is looking over its shoulder or peeking in next door to see what the competition is up to. Evaluating the competition is one way

So does an online strategy have to deliver ROI? More importantly, what’s the point of an online strategy? Amazingly, I have heard of people and businesses trying all 3 of

Organic search marketing or SEO has always been challenging, but here are some thoughts on why it could become redundant.  The endless struggle to attain the top organic positions becomes

When you develop a clients marketing, build website functionality, optimise content and then see the whole thing collapse, you have to take a moment to scream, then review whats happened.