What “engagement” actually means in your analytics
August 15, 2025
“Engagement” is the most overloaded word in marketing analytics. Here’s what is underneath when someone says a metric is up.
“Engagement” is the most overloaded word in marketing analytics. Here’s what is underneath when someone says a metric is up.
A practical look at what is different in a client’s business in the weeks after I deliver a website audit.
Most B2B businesses focus on the same two or three channels. Here are the ones I see consistently underused.
A short, practical description of how a digital health review actually runs from kick-off to handover.
Your digital presence is often the first interaction a customer has with your brand—and in today’s world, it might be the only one. But when was the last time you
Most teams track conversion, bounce and time-on-page. Here’s why those are mostly noise, and the smaller number of metrics worth your attention.
A list of small, specific website changes that consistently produce measurable improvements. None require a redesign. Most ship in a day.
Most digital experience “trends” are noise. Here’s what I would ignore, and the smaller number of things that are genuinely changing.
A short, blunt list of the things I check first when a client asks me to review their digital experience.