Most “boost your revenue” content is generic. Here are five specific revenue moves I have seen work in client engagements over the last 18 months.
Raise prices on the existing customer base
Most service businesses underprice their existing customers because raising prices feels uncomfortable. New customers are paying 20-40% more for the same service. The 18-month-on-the-books client is on a rate that no longer reflects the work. Send a polite, well-framed letter, give 90 days notice, accept that one or two will leave. The maths almost always works.
Bundle a service that you currently give away
Most consulting and agency businesses have at least one thing they do as part of the deal that should be its own line item. Quarterly reviews. Strategic input. Onboarding workshops. Pull it out, name it, price it. Existing clients keep getting it as part of the relationship; new clients see the value clearly.
Stop offering the lowest tier
If you have a “small” or “starter” package that takes the same effort as your main package and produces the same headache, kill it. The lowest tier is usually a price anchor that makes the next tier feel reasonable. Replace it with a more clearly-defined product that filters out the wrong customers.
Add a one-time engagement that turns into ongoing
A two-week audit, a one-day workshop, a 30-day implementation. Something low-friction that lets a prospect work with you without committing to a 12-month engagement. About 30-40% will stay. The rest were never going to anyway, but the audit was paid work.
Sell to the existing customer
Most businesses are aggressive about new business and passive about existing customers. Set a meeting every quarter with each existing client to talk about what they are working on next. Be useful. The renewal becomes a formality and the cross-sell happens on its own.
None of these are clever. All of them are systematic. Most service businesses have not done any of them in the last year.
If you want help running these conversations with your team, get in touch.