“Founded in 2015, we are a leading provider of…” I read some version of that sentence on the homepage of nearly every business I audited. 35 out of 55 had homepage or landing page problems, and the most common one was this: the page was about the company, not the customer. Company history. Awards. Team
42 out of 55 businesses I audited had SEO problems. That’s 76%. Before you stop reading because SEO sounds technical and expensive, let me be clear about what kind of problems I’m talking about. Not the advanced stuff. Not link building strategies or schema markup or the finer points of crawl budgets. I’m talking about
Over two years I audited the digital operations of 55 small and medium businesses. 35 of them had mobile usability problems. Not subtle technical things you’d need a developer to spot. I mean buttons too small to tap. Text you had to pinch-zoom to read. Navigation menus that collapsed into something unusable the moment you
You send the RFP to a longlist of agencies on a Thursday. You spend three weeks doing other work. Eleven responses arrive in your inbox at the deadline. Then you have eight working days to read all of them and tell your partners which three you want to put on a pitch stage. If you
Sales pipelines leak in predictable places. Here’s where to look first when conversion is below where it should be.
A lot of sales tasks are getting automated. Some are not. The skill is knowing which is which.
The single biggest revenue improvement I see in mid-sized businesses is closing the gap between marketing and sales data.
Sales coaching is mostly performative. Real coaching changes specific things you can name.
Sales tech sells itself on dashboards and automation. The teams that use it well treat it as a question, not an answer.
Most “boost your revenue” content is generic. Here are five specific revenue moves I have seen work in the last 18 months.