Transforming Their Website with Strategic Digital Insight The challenge A transatlantic law firm with a broad client base and international presence, recognised that their digital presence needed rethinking. Despite a solid reputation in the legal world, their website was underperforming. Internally, the digital function was influenced by competing priorities and lacked cohesion. Externally, the website
Most marketing teams have more data than they need and use less than they should. The reason is rarely technical.
A digital strategy is “working” when specific, observable things are happening. Here are the questions I ask.
Automated audit tools are useful. They are also incomplete. Here’s what they catch and what only a human-led audit picks up.
Background Top specialist conveyancing lawyer realised their online real estate was not performing as they wanted it to. The internal team were fielding too many enquiries that were not relevant to the services provided. Project I was approached to review their current website, paid ad campaigns, and social media channels and produce a strategic digital
What is a RAG report – basically it a report that highlights in Red Amber Green issues with red being the most important that need addressing. In the world of digital it is a great to assess how well your online platforms are performing and whether there are any areas that should be addressed. A
1. Quantitative Analysis This is the core of any digital audit. You should take a holistic look at your digital strategy through metrics and evaluate what’s been working and what has not. Expect your audit to evaluate some or all of the following: Analytics data PPC reports Social media metrics SEO ranking data CRM data and