Something strange has been happening in search over the past year or so, and it is showing up in client conversations more often than almost anything else. Rankings look healthy. Positions haven’t slipped. The site hasn’t been penalised. And yet traffic is down. Sometimes significantly. It’s a reasonable thing to find confusing. We’ve spent years
Five years of digital audits inside law firms. Different sizes. Different practice areas. Different agencies. Different CMS platforms. The same five issues come up in nearly every audit. If you’re a marketing lead at a mid size firm and you don’t have the budget for a full audit right now, here’s the version you can
How a national new homes developer built a joined-up programme; from buyer personas through to SEO, paid search and lead nurture, that transformed their cost per lead and pipeline quality. + 0 % Organic traffic growth – 0 % Cost per lead (PPC) + 0 % Digital lead volume 0 % Email open rate The
I’ve audited a few law firm insights sections now. The pattern is the same every time. Two thousand pages. One per cent of total traffic. Podcasts in single-digit views. Videos in the dozens. In one large firm I audited recently, the numbers were these. The insights section had 2,631 indexed pages. Over a five month
A digital health review without follow-through is just a deck. Here’s what to do once you have one.
“Engagement” is the most overloaded word in marketing analytics. Here’s what is underneath when someone says a metric is up.
A practical look at what is different in a client’s business in the weeks after I deliver a website audit.
Most B2B businesses focus on the same two or three channels. Here are the ones I see consistently underused.
A short, practical description of how a digital health review actually runs from kick-off to handover.
Your digital presence is often the first interaction a customer has with your brand—and in today’s world, it might be the only one. But when was the last time you gave it a proper check-up? Like any living system, your digital estate needs regular care. If left unchecked, even small issues can quietly turn into