20/55 businesses had case studies recommended. Almost none had written any. One had ‘loads of case studies in her head but never put pen to paper.’ A jeweller with worldwide reputation had product photos but nothing about bespoke commissions. A training company had changed outcomes for organisations but the proof lived in the founder’s memory.
37/55 had social media issues. Two distinct problems. Group A: businesses that weren’t doing anything (set up a page three years ago, posted a few things, went quiet). Group B: businesses that were posting a lot but saying nothing (motivational quotes, ‘Happy Friday!’, shared content with no commentary). Both groups had the same result: no
38/55 were using spreadsheets. 11 were on paper files. One business had its entire client base in a locked filing cabinet in one building. Frame the spectrum: some businesses genuinely don’t need a CRM yet (5 clients, simple service). Most of the businesses I audited had outgrown their spreadsheet months or years ago but hadn’t
Every few months, something in the search industry gets labelled as the thing that will change everything. AI Mode has that energy right now, and to be honest, the anxiety isn’t entirely unreasonable. Google is openly positioning it as a potential wholesale replacement for the search experience most of us have used for twenty-five years.
Most SEO advice is written with smartphones in mind. That’s understandable — mobile accounts for the majority of global search volume, most industry benchmark data skews towards consumer behaviour, and the major platforms optimise their tooling and guidance accordingly. For B2B businesses, this creates a quiet but persistent problem. You’re applying a framework built around
You’ve invested in a smarter website, slicker UX, sharper content. It looks great. It feels better. But here’s the big question: Is it actually working? If you’re not measuring the right things, you’re flying blind. Because great digital experience isn’t about assumptions—it’s about outcomes. So, what should you be tracking to know if your digital
Let’s get real—people don’t have time for digital faff. If your website or app feels clunky, slow, or confusing, users won’t stick around to figure it out. They’ll bounce. And once they’re gone, getting them back is an uphill climb. Great digital experiences feel effortless. They guide users from curiosity to conversion without roadblocks. That’s
Digital experience is no longer a differentiator—it’s the battleground. As customer expectations keep evolving, the businesses that thrive are the ones that keep pace. Or better yet, stay one step ahead. So, where is digital experience headed? And what should forward-thinking organisations be paying attention to right now? Here are five trends shaping the future
5 Key Elements of a Seamless Digital Experience (And How to Nail Them) Let’s face it—digital expectations have changed. People don’t just want a good experience online. They want it to be effortless. Fast. Intuitive. Personal. And when it’s not? They’re gone. That’s why creating a seamless digital experience isn’t a nice-to-have—it’s non-negotiable. So, what
The challenge A transatlantic law firm wanted to future-proof its digital presence. Their existing website was underperforming in both visibility and usability. It lacked relevance for key target sectors and showed signs of ageing infrastructure and content fatigue. They partnered with 1968 Consulting to run an in-depth discovery phase, following the digital audit, before starting