Small website fixes that move big numbers
A list of small, specific website changes that consistently produce measurable improvements. None require a redesign. Most ship in a day.
Brian Schur
July 25, 2025
A list of small, specific website changes that consistently produce measurable improvements. None require a redesign. Most ship in a day.
Most digital experience “trends” are noise. Here’s what I would ignore, and the smaller number of things that are genuinely changing.
A short, blunt list of the things I check first when a client asks me to review their digital experience.
The challenge A transatlantic law firm wanted to future-proof its digital presence. Their existing website was underperforming in both visibility and usability. It lacked relevance for key target sectors and showed signs of ageing infrastructure and content fatigue. They partnered with 1968 Consulting to run an in-depth discovery phase, following the digital audit, before starting
Transforming Their Website with Strategic Digital Insight The challenge A transatlantic law firm with a broad client base and international presence, recognised that their digital presence needed rethinking. Despite a solid reputation in the legal world, their website was underperforming. Internally, the digital function was influenced by competing priorities and lacked cohesion. Externally, the website
Saying “digital experience matters” doesn’t mean anything. Here’s what actually matters when a real customer is on your site.
A simple loop for finding what’s actually wrong with your website. Audit. Fix. Measure. Repeat.
A typical week. Less glamorous than the title suggests, more useful than most agency engagements.
Most websites that come to me don’t need a redesign. They need three or four specific things fixed.
Plenty of traffic, not enough customers. Here’s where I look first when a client says the site is busy but not converting.