If your website feels clunky, confusing or underperforms despite good traffic, you might not need a redesign—you need a rethink. That’s exactly what a digital experience consultant offers.
What Does an Experience Consultant Do?
An experience consultant analyses the entire customer journey on your website. They don’t just focus on design or branding; they look at how real users interact with your site and what’s stopping them from converting.
They focus on:
- Navigation: Can people find what they need?
- Clarity: Is your message clear?
- Flow: Are visitors guided toward action?
- Functionality: Do forms, buttons, and links actually work?
They combine qualitative insight (what users feel) and quantitative data (what the numbers say) to build a clear picture.
Why It Works
Unlike agencies that want to sell a rebuild, consultants work with what you have. Their goal is simple: make your site easier to use and more effective for your business.
How 1968 Ltd Does It Differently
At 1968 Ltd, we provide no-fluff reviews that get straight to the point. Our audits highlight what matters most—and we help you prioritise changes based on impact.
We’ve helped clients reduce bounce rates, increase conversions, and improve the experience without starting from scratch. If you’re stuck between redesigning or optimising, let’s talk.