This business had the most unusual growth trajectory of any I audited. What started as a professional networking group for women in a male-dominated industry had grown into an international organisation. The founders had presented at the United Nations. Partnerships were forming across multiple countries. Membership demand was coming from places nobody had planned for.
One business I audited runs a commercial manufacturing operation alongside training programmes for military veterans and people with mental health difficulties. The same workshop, the same lathes, two completely different purposes. The digital challenge was how to present both sides without confusing either audience. Two audiences, one website A corporate buyer looking for turned wooden
One audit sticks with me because the gap between ambition and resources was wider than anything else I encountered across 55 businesses. A charity wanted to build an app connecting surplus food from shops and restaurants with families in need. Not just a simple matching service. A suggestion algorithm that would learn what kinds of
One of the 55 businesses I audited employed hundreds of people. A gaming studio. They didn't need help with their website. They didn't need SEO or social media advice. Their digital problem was something I hadn't encountered in any other audit. How do you replicate the spontaneous creative moments of an office when everyone is
Most law firm websites don’t need rebuilding. Most of them need defining. The case below is one example of what that means in practice. The firm is anonymous at their request, the numbers are real and the work took eighteen months from first audit to the marketing report that produced these results. The firm A
From around 182 enquiries YTD to 529 across 18 months of phased, focused work. No rebuild. No rebrand. No six figure project. Online enquiries nearly tripled The starting point A site that looked fine on the surface. Search rankings were strong. Organic traffic accounted for around two thirds of all sessions. The agency’s quarterly report
This was one of the audits I enjoyed most. A manufacturer moving production back to the UK, making it the only large producer of its kind in the country. Instruments used by professional and amateur musicians worldwide, costing hundreds to thousands of pounds each. Their biggest growth market was Japan. A sponsored musical group had
Not every business that came through the programme was struggling. One was already number one in its sector nationally. Turnover had grown from eight million to thirty million in five years. Profitability had tripled. They were, by any measure, winning. So why did they want a digital audit? A different kind of brief The brief
For most of the 55 businesses I audited, the website was a marketing channel. A way to get found, generate enquiries, build credibility. Important, but not the whole business. For some of them, the website was the business. Every transaction, every customer interaction, every pound of revenue flowed through it. When the website breaks, the
Six of the 55 businesses I audited were charities or community organisations. A community energy group helping residents cut fuel costs. A mental health charity supporting ten thousand people a year with a hundred and twenty staff. A philanthropic foundation connecting businesses with families in need. A community facilities provider with three employees and almost