The challenge A transatlantic law firm wanted to future-proof its digital presence. Their existing website was underperforming in both visibility and usability. It lacked relevance for key target sectors and showed signs of ageing infrastructure and content fatigue. They partnered with 1968 Consulting to run an in-depth discovery phase, following the digital audit, before starting
If you’re guessing what’s wrong with your website, you’re already behind. Digital experience consulting gives you a clear roadmap based on facts, not feelings. The Website Problem Most Businesses Ignore You might be spending on traffic, social, or SEO—but if your website isn’t converting, that money’s being wasted. Poor navigation, unclear content, and slow load
When your website is underperforming, it can be hard to know where to start. That’s where a digital consultant comes in—someone who can see the bigger picture and show you a smarter way forward. What Is the Role of a Digital Consultant? A digital consultant helps businesses use digital tools and platforms to work better,
Great websites aren’t just beautiful—they’re useful. That’s the focus of a digital experience specialist: turning your website into a tool that works harder for your business. What Does a Digital Experience Specialist Do? They take a deep dive into how your website is used, where it’s working, and where it’s falling short. Their job is
If your website feels clunky, confusing or underperforms despite good traffic, you might not need a redesign—you need a rethink. That’s exactly what a digital experience consultant offers. What Does an Experience Consultant Do? An experience consultant analyses the entire customer journey on your website. They don’t just focus on design or branding; they look
Many websites today look the part but fall short on performance. They may be slow, difficult to navigate, or simply not doing their job: converting visitors into customers. That’s where a digital experience consultant comes in. What is a Digital Experience Consultant? A digital experience consultant helps businesses improve the way their website works for
In early 2023 I was tasked with researching the current online landscape for anyone impacted by dementia. Over the course of the last 2 years the research developed into a feasibility study, a full ITT for the client to find a delivery partner and project managing the full website build. 1. Introduction Objective: Approach: 2.
In today’s digital age, having a robust online presence is crucial for business success. But how can you tell if your digital strategy is truly effective? Just as a doctor uses vital signs to assess a patient’s health, businesses can monitor specific key performance indicators (KPIs) to evaluate their online performance. Understanding and tracking these
In today’s fast-paced digital landscape, businesses often find themselves overwhelmed by the myriad of strategies and tools available. As a digital coach, my mission is to simplify these complexities, guiding companies toward effective digital strategies that maximise Return on Investment (ROI). Let’s explore how a straightforward approach can lead to significant business impacts. Understanding Digital
Background The house building industry has historically been adept at “selling shells” but curiously, not so clever at filling them. New house buyers move into their homes having selected handles, tiles, kitchen finishes etc. from small, sometimes minimal lists. Instances are high of new owners replacing all the fixtures, including doors, soon after moving in.