Tag: digital strategy

  • Fund management system

    Background A community charity fund that had been around for over 30 years had a fund managing over £12m. They had a system built by an IT company (who said they could do it), but it was just not fit for purpose. coupled with that was a poor website with a hand built CMS that…

  • High end drinks ecommerce strategy

    Project Overview:A high-end drinks e-commerce platform sought to enhance its user experience and streamline its operations by implementing an intelligent wine and spirits search facility using AI technology. The project aimed to improve customer satisfaction, increase sales, and solidify the company’s position in the competitive market. Additionally, the project included finding a suitable delivery partner…

  • Devon Wildlife Trust – digital review

    Situation Devon Wildlife Trust approached me following a digital review that had been carried out by a third party. The initial review report was a single page and gave DWT no actions or information. They needed to get a better understanding of how the current digital tools could work efficiently across the organisation. Following a…

  • Lawyers – digital strategy

    What was needed: A national lawyer company asked me to review their full digital footprint – website, paid , social media. They had had the same website for over 5 years, with very little change apart from news items. To help with PPC conversion they had built separate external landing pages with no connection to…

  • Care home charity – digital strategy

    What was needed: A multidisciplinary care home charity serving a large local community needed assistance with their online estate. Following a complete IT update during the pandemic the team then turned to the website and marketing. The old website was very dated, not very engaging and running on old versions of WordPress – and could…

  • Insurance Group – CMS

    The problem I worked with a large national insurance broker. They had a need to improve their online delivery across a number of hub sites (12) including head office. One of the key objectives was to reduce the number of man hours spent manually updating small hub sites. Historically they worked in WordPress for all…

  • Redmayne Bentley

    Worked with a Leeds agency to help them win a 3 way pitch for Leeds based Redmayne Bentley Stockbrokers.  Invitation to Tender Once ITT received we established a team to respond to the various areas of the ITT. Each team member took responsibility for an area. Deadlines were set to allow plenty of time to…

  • Halo Financial – migration to Kentico CMS

    What I Did: The old Halo website was built around old technology and was not updatable without IT support. I recommended migrating the site to Kentico Content Management System to enable the marketing department to update the site easily and when market demands needed it. The project took 3 months to complete including a review…

  • Travis Perkins Online Strategy

    Challenge Travis Perkins PLC a national builder’s merchant with over 1800 trade counters has been struggling with online marketing and transactions, dropping a long way behind competitors. The challenge was to build a strategy, initially for their self-build division that could be implemented and shown to work before producing similar digital strategies for the other…

  • Emigrate2

    What I Did: Halo Financial own Emigrate2, a leading emigration information website that attracts 30K visitors a month. The site was built on very old technology and needed a complete revamp and update. For speed I recommended they migrated to WordPress whilst the company reviewed the full customer journey and the full objectives of Emigrate2.…

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