Halo Financial – migration to Kentico CMS

  • Project management
  • Consultancy
  • User acquisition strategy
  • Usability testing

What I Did:

The old Halo website was built around old technology and was not updatable without IT support. I recommended migrating the site to Kentico Content Management System to enable the marketing department to update the site easily and when market demands needed it.

The project took 3 months to complete including a review of the information architecture to ensure the new site was more usable than the old one – without going through a costly redesign process. The objective was to migrate the site first to allow content updates to be carried out swiftly.

  • user experience
  • information architecture
  • usability testing
  • project management

Achieved:

  • User friendly website
  • Sales increased by over 12%
  • Responsive website
  • Increase page speed