In early 2023 I was tasked with researching the current online landscape for anyone impacted by dementia. Over the course of the last 2 years the research developed into a feasibility study, a full ITT for the client to find a delivery partner and project managing the full website build. 1. Introduction Objective: Approach: 2.
Background The house building industry has historically been adept at “selling shells” but curiously, not so clever at filling them. New house buyers move into their homes having selected handles, tiles, kitchen finishes etc. from small, sometimes minimal lists. Instances are high of new owners replacing all the fixtures, including doors, soon after moving in.
Background:The Wildlife Trust, dedicated to conserving and protecting wildlife habitats and species, recognised the importance of leveraging digital tools and automation to enhance customer experience and engagement. With a mission to inspire, educate, and mobilise supporters, the Wildlife Trust aimed to utilise technology to streamline communication, personalise interactions, and drive meaningful conservation efforts. Objectives: Implementation:
Background A community charity fund that had been around for over 30 years had a fund managing over £12m. They had a system built by an IT company (who said they could do it), but it was just not fit for purpose. coupled with that was a poor website with a hand built CMS that
Background Top specialist conveyancing lawyer realised their online real estate was not performing as they wanted it to. The internal team were fielding too many enquiries that were not relevant to the services provided. Project I was approached to review their current website, paid ad campaigns, and social media channels and produce a strategic digital
What was needed: A national lawyer company asked me to review their full digital footprint – website, paid , social media. They had had the same website for over 5 years, with very little change apart from news items. To help with PPC conversion they had built separate external landing pages with no connection to
What was needed: A multidisciplinary care home charity serving a large local community needed assistance with their online estate. Following a complete IT update during the pandemic the team then turned to the website and marketing. The old website was very dated, not very engaging and running on old versions of WordPress – and could
Situation A major UK housebuilder determined their digital processes and presence was possibly not as effective or efficient as their customers demanded. Leads and sales were good, but the onset of lockdown brought a range of issues into sharper focus. How to engage house buyers in a remote environment, convert web visitors to action. All
The problem I worked with a large national insurance broker. They had a need to improve their online delivery across a number of hub sites (12) including head office. One of the key objectives was to reduce the number of man hours spent manually updating small hub sites. Historically they worked in WordPress for all
Worked with a Leeds agency to help them win a 3 way pitch for Leeds based Redmayne Bentley Stockbrokers. Invitation to Tender Once ITT received we established a team to respond to the various areas of the ITT. Each team member took responsibility for an area. Deadlines were set to allow plenty of time to