Create a Strategic Calendar
To start, pinpoint significant events throughout the year that could have an impact on your marketing strategy. This includes both seasonal events and special occasions that you can leverage.
For instance, you can tailor your content to coincide with holidays, the FA Cup, an election, or any other trending events. This allows you to connect with your audience and attract new traffic with timely and relevant content.
Don’t forget to mark down any in-person marketing opportunities, such as conferences or trade shows. Having these events on your calendar well in advance enables you to prepare and tailor your ads, content, emails, and other marketing materials accordingly to maximise their impact.
Chart Your Course on a Calendar
After you have a clear understanding of what tasks need to be completed, the next step is to plot them on a calendar. While content scheduling plugins work well for managing blog content, mapping out your entire digital marketing strategy requires a more comprehensive solution.
Delegate Roles and Responsibilities
One of the most significant challenges for marketers is finding skilled individuals to work on their marketing campaigns. The people you select to execute your marketing strategy can make a huge impact on your overall success. Thus, it is crucial to build a team with the necessary skills to succeed, which may include a mix of in-house staff and outsourced freelancers.
To effectively execute your marketing plan, you will need to assign team members to cover various tasks, such as updating social media profiles, creating content (blog posts, emails, webinars, white papers, etc.), promoting content, executing email and advertising strategies, and more.
Trello or Asana can be useful tools to communicate and delegate tasks.
It is essential to determine who is responsible for measuring effectiveness. Regularly checking your email campaigns, advertising, and content marketing metrics provides more opportunities to adjust your strategy and increase your chances of success.
Identify and Overcome Obstacles
Despite careful planning, obstacles are likely to arise that hinder the execution of your marketing plan. With a comprehensive marketing strategy, there are several components to manage, and not everything will function flawlessly at all times.
However, you can enhance the smooth running of your marketing strategy by anticipating potential obstacles and taking proactive steps to remove them. For example, creating consistent content can be a potential obstacle that you can address beforehand.
The digital landscape is constantly evolving, and businesses must adapt their marketing strategies quickly to remain competitive. Creating an annual digital marketing plan for your business can help you and your team by providing a clear direction from the outset and facilitating easy adjustments when necessary.
Don’t miss out on this opportunity to succeed by developing and adhering to a yearly digital marketing plan.