Eleven RFP responses received. Scored against a weighted matrix. Three agencies on the pitch stage. The build that followed will run into the mid six figures. The selection consulting was a rounding error against it. The job was to make sure the right agency was chosen for the right reasons, and to make sure every
From around 182 enquiries YTD to 529 across 18 months of phased, focused work. No rebuild. No rebrand. No six figure project. Online enquiries nearly tripled The starting point A site that looked fine on the surface. Search rankings were strong. Organic traffic accounted for around two thirds of all sessions. The agency’s quarterly report
Situation A mid sized UK foreign exchange and international money transfer firm, with a sister brand handling emigration content for lead generation. Two websites, two audiences (private clients and corporate), one small in-house marketing team. Operating in a crowded category against competitors with much larger budgets, and against comparison sites that owned the top of
Over two years I looked inside the digital operations of 55 small and medium businesses. Different sectors, different sizes, different ambitions. The problems were almost always the same. BUSINESSES AUDITED 0 PAGES OF REPORTS 0 SECTORS COVERED 0 + HAD SEO ISSUES 0 % In this piece The programme Who were these businesses? What I
How a national new homes developer built a joined-up programme; from buyer personas through to SEO, paid search and lead nurture, that transformed their cost per lead and pipeline quality. + 0 % Organic traffic growth – 0 % Cost per lead (PPC) + 0 % Digital lead volume 0 % Email open rate The
A six month discovery that turned “we need a new website” into a 41 question RFP, five personas, fifteen user journeys, a CMS recommendation and a shortlist of agencies ready to be briefed. A downstream build that would otherwise have been priced blind, scoped late and changed three times after kick off. The starting point
The challenge A transatlantic law firm wanted to future-proof its digital presence. Their existing website was underperforming in both visibility and usability. It lacked relevance for key target sectors and showed signs of ageing infrastructure and content fatigue. They partnered with 1968 Consulting to run an in-depth discovery phase, following the digital audit, before starting
Transforming Their Website with Strategic Digital Insight The challenge A transatlantic law firm with a broad client base and international presence, recognised that their digital presence needed rethinking. Despite a solid reputation in the legal world, their website was underperforming. Internally, the digital function was influenced by competing priorities and lacked cohesion. Externally, the website
In early 2023 I was tasked with researching the current online landscape for anyone impacted by dementia. Over the course of the last 2 years the research developed into a feasibility study, a full ITT for the client to find a delivery partner and project managing the full website build. 1. Introduction Objective: Approach: 2.
Background The house building industry has historically been adept at “selling shells” but curiously, not so clever at filling them. New house buyers move into their homes having selected handles, tiles, kitchen finishes etc. from small, sometimes minimal lists. Instances are high of new owners replacing all the fixtures, including doors, soon after moving in.