The challenge A transatlantic law firm wanted to future-proof its digital presence. Their existing website was underperforming in both visibility and usability. It lacked relevance for key target sectors and showed signs of ageing infrastructure and content fatigue. They partnered with 1968 Consulting to run an in-depth discovery phase, following the digital audit, before starting
Transforming Their Website with Strategic Digital Insight The challenge A transatlantic law firm with a broad client base and international presence, recognised that their digital presence needed rethinking. Despite a solid reputation in the legal world, their website was underperforming. Internally, the digital function was influenced by competing priorities and lacked cohesion. Externally, the website
In early 2023 I was tasked with researching the current online landscape for anyone impacted by dementia. Over the course of the last 2 years the research developed into a feasibility study, a full ITT for the client to find a delivery partner and project managing the full website build. 1. Introduction Objective: Approach: 2.
Background The house building industry has historically been adept at “selling shells” but curiously, not so clever at filling them. New house buyers move into their homes having selected handles, tiles, kitchen finishes etc. from small, sometimes minimal lists. Instances are high of new owners replacing all the fixtures, including doors, soon after moving in.
Background:A community foundation charity, dedicated to supporting local initiatives and projects, recognised the need to embrace digital transformation to enhance its operations, streamline processes, and better serve its community stakeholders. With a commitment to maximising impact and efficiency, the charity sought comprehensive recommendations to digitise key aspects of its operations, including its website, grant applications,
Background:The Wildlife Trust, dedicated to conserving and protecting wildlife habitats and species, recognised the importance of leveraging digital tools and automation to enhance customer experience and engagement. With a mission to inspire, educate, and mobilise supporters, the Wildlife Trust aimed to utilise technology to streamline communication, personalise interactions, and drive meaningful conservation efforts. Objectives: Implementation:
Background A community charity fund that had been around for over 30 years had a fund managing over £12m. They had a system built by an IT company (who said they could do it), but it was just not fit for purpose. coupled with that was a poor website with a hand built CMS that
Project Overview:A high-end drinks e-commerce platform sought to enhance its user experience and streamline its operations by implementing an intelligent wine and spirits search facility using AI technology. The project aimed to improve customer satisfaction, increase sales, and solidify the company’s position in the competitive market. Additionally, the project included finding a suitable delivery partner
Situation:A Leeds agency with 10 staff members approached me for a review of their in-house project management and proposal methodology. They identified several core issues: Approach:To address these issues, I conducted extensive discussions with the agency owner and confidential conversations with key team leaders. This allowed them to gain perspective on the issues and understand
A distressed agency not knowing what to do next; how to grow, manage projects better etc. A Leeds agency contracted me to do a full review of their organisation (8 team members) that had found itself in a rut; projects not being thought through, apathy towards clients. This resulted in the agency becoming stagnant and