Situation:A Leeds agency with 10 staff members approached me for a review of their in-house project management and proposal methodology. They identified several core issues: Approach:To address these issues, I conducted extensive discussions with the agency owner and confidential conversations with key team leaders. This allowed them to gain perspective on the issues and understand
A distressed agency not knowing what to do next; how to grow, manage projects better etc. A Leeds agency contracted me to do a full review of their organisation (8 team members) that had found itself in a rut; projects not being thought through, apathy towards clients. This resulted in the agency becoming stagnant and
Situation:An 8-member Yorkshire agency sought assistance from me to enhance their business, focusing on pitching, profitability, and business development. They identified two primary issues: Discovery:I initiated a comprehensive review of the agency’s recent projects and past pitch endeavors, including both successful and unsuccessful examples. This examination revealed several common issues, some of which were familiar
Many digital agencies are born out of either a creative or technical (development) lead owner/manager. Whilst in the early days this works – the owner/manager is in control – as the digital agency grows there becomes a tipping point. The owner/manager is too close to the digital agency doing a multitude of activities from account
What is an Agency Audit and what should you expect to learn? A review of an agency is like any other business review, only more targeted at the specifics of a digital agency. The focus should always be on the business and how it is operating.
Carried out a full strategic review for a full service digital agency and presented back a report and recommendations document that looked into: The Team Creative Project process Review of projects Sales Process Online Marketing Customers Project Management Communication Quality Competitors Profitability SWOT Analysis The report was well received and the majority of the action