A Leeds based digital agency that was having a difficult time with their current client base, and how to grow their client base, contacted me to see if I could assist. Following a review of the agency – financials, clients, projects, processes – we formed a plan to reconnect with the current client base to explore areas of future work.
We put together a new business development plan to target certain sectors and increase their project budgets. The new campaign took about 3 months to bear fruit with a new contract for a major stockbrokers digital strategy covering website, social, paid advertising, lead acquisition and their current target audience; followed by the new website build.
Over the next couple of years the digital agency gained more traction and was eventually approached by an organisation looking to acquire a number of agencies in the Yorkshire area which eventually ended in the successful sale of the digital agency.
Results
Sales grew year on year 300%
New account wins increased, and value of projects
Acquired by another agency within 2 years
