Situation A large national insurance broker recognised a need to improve online delivery of services across several hub sites (12) including head office. Increasingly the business had been seeing issues…
Category: Blog
What is “digital experience”?
A digital experience is a user’s interaction with a digital touchpoint— buying something online, receiving updates from an app, using a business platform. Touchpoints can be mobile apps, websites, smart…
Why digital audits are essential
Most businesses these days are either entirely or at least partially reliant on digital tools and platforms to reach their target markets. Whether it’s a website, an email marketing campaign,…
Non-Executive Directors can really help agencies
The boards of UK companies are populated by 6,000 Non-Executive Directors (NEDs). So, it’s no wonder that many smaller business owners turn to hiring part time senior people who can…
Why no one talks about digital audits anymore
Digital audits were all the rage a few years back. Agencies and businesses were scrambling to get their websites, email marketing, and social media accounts properly audited in order to…