You’ve had a new website built and have been running various PPC, social and offline campaigns. You are getting lot of traffic to the new site, but its been 9 months since the new site went live and the number of leads converting is very low, certainly not matching your expectations, nor what the agency […]
If you’re not sure where to start, read on to learn how a digital audit can really assist in identifying how effective your online activity is and highlight any gaps that can be improved for a better ROI.
1. Does your website provide the correct leads? If your website is generating leads are they the sort of leads you want, are they converting into business or do you end up chasing each and every one to little or no avail? Maybe your website is not attracting the right audience to engage with, causing […]
Many digital agencies are born out of either a creative or technical (development) lead owner/manager. Whilst in the early days this works – the owner/manager is in control – as the digital agency grows there becomes a tipping point. The owner/manager is too close to the digital agency doing a multitude of activities from account […]
What is an Agency Audit and what should you expect to learn? A review of an agency is like any other business review, only more targeted at the specifics of a digital agency. The focus should always be on the business and how it is operating.