June 17, 2022

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Lawyers – digital strategy

What was needed: A national lawyer company asked me to review their full digital footprint – website, paid , social media. They had had the same website for over 5 years, with very little change apart from news items. To help with PPC conversion they had built separate external landing pages with no connection to

Why digital audits are essential

Most businesses these days are either entirely or at least partially reliant on digital tools and platforms to reach their target markets. Whether it’s a website, an email marketing campaign, or a social media account, if you’re not using digital channels to communicate with your customers, you’re missing out. But with so many different options

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