Most businesses these days are either entirely or at least partially reliant on digital tools and platforms to reach their target markets. Whether it’s a website, an email marketing campaign, or a social media account, if you’re not using digital channels to communicate with your customers, you’re missing out. But with so many different options available, it can be difficult to know which ones are the best for your business. That’s where a digital audit comes in. A digital audit is a comprehensive evaluation of your company’s online presence and marketing strategy. It can help identify areas where your business could be doing better online, and suggest ways to improve your strategy.
If you’re looking for ways to improve your business’s online presence, then why not consider commissioning a digital audit?
No matter how large or small your digital footprint may be, performing routine digital audits is essential to ensuring that the efforts are resulting in the most effective outcomes. By routinely inspecting website analytics, SEO metrics, and other key performance indicators (KPIs), you can course correct where necessary and continue excelling in today’s ever-changing online landscape. In this blog post, we’ll explore some of the reasons why regular digital audits are so important for agencies of all sizes. I’ll also provide an overview of the types of reviews you should be conducting on a regular basis. So whether you’re just starting out in the digital world or have been at it for a while, read on to learn more about why auditing your online presence is so important.
So why do you need online activity?
So you have a website:
- Who is it aimed at?
- What does it offer?
- What are the USP’s and how are they delivered?
- Where’s your audience and how do you reach them?
An audit will help identify if what you think should be happening is happening. And if it isn’t what can be done about it.
Digital strategy audits should provide you with a broad view of how your business is operating in the digital world. The audit will consider:
- Your website; its optimisation, usability, content, accessibility and legal position.
- Your sources of traffic; is it appropriate, worthy, active, missing areas.
- Your content; its contribution to optimisation, engagement and conversion.
- Marketing options and appropriateness; social, research, direct, advertising.
To undertake a review I will need to understand objectives and budgets in order to conduct a standard SWOT and deliver realistic answers.
Following an audit it is good to review this against your digital strategy – what do you expect from your digital footprint. I have experience in developing online strategies for a variety of industries, from retail to travel, from training to construction; the strategy favoured is digestible, actionable and affordable.
Without effective online strategies to guide your web business it is easy to lose focus of the objectives for your website. Building a strategy need not be a complex process but it is essential to ensure that you maximise the ROI from online activity. Whilst we follow a well trodden process to build online strategies, we avoid the usual marketing gobbledegook and ensure we communicate appropriately at every level in the organisation. As we have run commercial teams of developers, been responsible for marketing plans of internet departments, reported to MD’s and plc boards, we basically have had to talk to every level of an organisation.
1968 don’t do mumbo-jumbo! – when it comes to creating an online strategy for you, be assured, it will be practical, and it will be designed to help you save money, not spend it!
An initial (free) digital audit review might confirm your suspicions or delight you?
If you want to understand what I could contribute to your business you will want a free digital strategy review to prove the worth of thinking. The proof of our activity also needs to be in the context of YOUR business, not some case study. Equally, I want to understand if there is a contribution wIe can make. Let me review your web presence, your acquisition, conversion and communication activity.
When you buy cheese, a little sample always helps!
A wine tasting may encourage you to buy a bottle or 3!
So is a free digital audit worth a moment of your time?
If I find new opportunities, issues and savings I will outline the ideas. If there is little to be improved I will also tell you!
So, can you afford to say no to a free digital health check?