The challenge A transatlantic law firm wanted to future-proof its digital presence. Their existing website was underperforming in both visibility and usability. It lacked relevance for key target sectors and showed signs of ageing infrastructure and content fatigue. They partnered with 1968 Consulting to run an in-depth discovery phase, following the digital audit, before starting
Transforming Their Website with Strategic Digital Insight The challenge A transatlantic law firm with a broad client base and international presence, recognised that their digital presence needed rethinking. Despite a solid reputation in the legal world, their website was underperforming. Internally, the digital function was influenced by competing priorities and lacked cohesion. Externally, the website
What was needed: A national lawyer company asked me to review their full digital footprint – website, paid , social media. They had had the same website for over 5 years, with very little change apart from news items. To help with PPC conversion they had built separate external landing pages with no connection to