how to win big with a social media strategy

In the UK alone social media is very strong. The numbers are staggering!

Facebook

  • 71%of adults have a Facebook account
  • 40 million users are active monthly
  • 52% are female users
  • 48% are male users
  • Average engagement rate with a post is 3.82%
  • Photo post engagement is 5.48%
  • Video post engagement is 6.96%

YouTube

  • 37 million UK users
  • They spend an average 40 minutes viewing video every day

Instagram

  • 24 million users
  • 80% follow businesses
  • 54% female audience
  • 46% male audience

LinkedIn

  • 27 million UK profiles
  • 60% male users
  • 40% female users

Twitter

  • 13 million users
  • 60% male
  • 40 % female

As I said the numbers are staggering – globally even more so!

How to win big

You need to define a clear strategy for your business to use on social media. Target the social media channels that will work for you – the ones your audience is using. Start small, you dont have to hit every channel at once – build your profiles slowly and make sure they are all consistent.