In the UK alone social media is very strong. The numbers are staggering!
- 71%of adults have a Facebook account
- 40 million users are active monthly
- 52% are female users
- 48% are male users
- Average engagement rate with a post is 3.82%
- Photo post engagement is 5.48%
- Video post engagement is 6.96%
- 37 million UK users
- They spend an average 40 minutes viewing video every day
- 24 million users
- 80% follow businesses
- 54% female audience
- 46% male audience
- 27 million UK profiles
- 60% male users
- 40% female users
- 13 million users
- 60% male
- 40 % female
As I said the numbers are staggering – globally even more so!
How to win big
You need to define a clear strategy for your business to use on social media. Target the social media channels that will work for you – the ones your audience is using. Start small, you dont have to hit every channel at once – build your profiles slowly and make sure they are all consistent.