No matter what sort of business you are, social media has to be an essential tactic of your marketing strategy. It’s a cost effective, easy way to engage with your new and existing customers.
Social media allows you connect with your customers, increase awareness about your products, services and brand and boost your sales. There are now more than 3 billion people worldwide using social media each month.
Some mind-blowing global statistics:
- 3.4 billion active social media users
- 142 minutes a day spent on social media
- 91% retail brands use social
- 81% of SMEs are on social media
- 55-64 year olds twice as likely to engage with branded content
- 70 million blogs posted monthly on WordPress alone
It’s not going away; it’s only going to increase in popularity and without it your business could suffer. There are many recent examples where large well-known brands have closed by failing to utilise online and social media for their businesses – they simply have not kept up with the times.
It is easy to get your business off the ground and onto social media. You do not need to understand every current buzzword, the jargon and channels. It can be a really enjoyable process for you and your team to work on. What is important is keeping it simple to start with – you do not need to be on all and every social media channel from day 1.
The top 3 content marketing tactics used by SMEs are:
- 83% use social media
- 80% use blogs
- 77% use email newsletters
- 89% of B2B marketers use a content marketing strategy
You need to identify which social media channels would be the best fit for you and your target audience. Facebook has over 2 billion users, it owns Instagram, Messenger and WhatsApp. Advertise events, bookings, sell products, advertise jobs, special offers, promotions, competitions, reviews, polls, questionnaires, as well as sharing information; all this can achieved on Facebook – and some for FREE! you can target specific groups, profiles and demographics allowing you to get a good insight into who/what are the best customers to target.