Situation A major UK housebuilder determined their digital processes and presence was possibly not as effective or efficient as their customers demanded. Leads and sales were good, but the onset of lockdown brought a range of issues into sharper focus. How to engage house buyers in a remote environment, convert web visitors to action. All
Challenge Travis Perkins PLC a national builder’s merchant with over 1800 trade counters has been struggling with online marketing and transactions, dropping a long way behind competitors. The challenge was to build a strategy, initially for their self-build division that could be implemented and shown to work before producing similar digital strategies for the other
A full revamp of the Charles Church site focusing on the user needs. The project research indicated how users search for new homes and this was implemented into the new website. Many new features were included with users able to build their own brochure, view a fully interactive site plan that shows houses sold and
Challenge Charles Church wanted to come out of the recession at the front of the market – able to react quickly to customer demands and exceed their expectations; delivering the content the user was expecting and wanted! Solution A user centric website that ensured the user felt they were driving the journey, and had their