Competitor performance benchmarking
See your market from the outside in
Most businesses look at their own metrics first. But to really understand your position, you need to see yourself through the lens of the market – and that means knowing exactly how your competitors are performing.
Competitor performance benchmarking gives you a clear, evidence based picture of where you stand, who’s gaining ground, and where the biggest opportunities lie.
Why competitor benchmarking matters
When you know your competitors’ strengths and weaknesses, you can:
Spot areas where they’re winning and learn why
Identify gaps they’re missing and claim them before they do
Understand how market trends are shifting
Make smarter investment decisions based on real data, not assumptions
Types of competitors we analyse
Direct competitors – those offering similar products/services to the same audience
Indirect competitors – businesses competing for the same audience spend in different ways
Emerging disruptors – new players or technologies that could change the game
Key benchmarking metrics
While every market is different, typical benchmarking includes:
Share of search and organic visibility
Paid advertising presence and spend patterns
Conversion rate comparisons
Social media engagement and reach
Audience overlap and targeting strategies
Content performance and keyword gaps
Tools and techniques
We combine specialist analytics tools with human insight to spot patterns automated reports often miss. This allows us to:
Monitor shifts in visibility over time
Track ad creative and campaign trends
See exactly where competitors are putting their effort (and budget)
From insight to action
Benchmarking isn’t just about data—it’s about decisions. We’ll give you:
A full breakdown of the competitive landscape
RAG (Red, Amber, Green) priorities for quick wins and long-term gains
Specific, measurable recommendations tailored to your business goals
Real world example
A client in the professional services sector discovered one competitor was running a highly targeted ad campaign in a niche service area. By adapting their messaging and targeting, they achieved a 22% increase in conversions within three months.
Ready to see exactly where you stand in the market?
Our digital health analysis packages include in-depth competitor benchmarking to give you a complete picture of your position—and a clear path forward.
Choose from:
Initial analysis – quick turnaround, essential insights, clear priorities
In-depth analysis – full competitive landscape, RAG report, and tailored recommendations