May 19, 2026

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Eleven responses. Three on the pitch day. One agency appointed in eight weeks.

Eleven RFP responses received. Scored against a weighted matrix. Three agencies on the pitch stage. The build that followed will run into the mid six figures. The selection consulting was a rounding error against it. The job was to make sure the right agency was chosen for the right reasons, and to make sure every

Brian Schur May 19, 2026

The first question I always ask

Before I open a browser, before I check page speeds or meta descriptions or social media accounts, I ask every business the same question: what do you actually need digital to do for you? It sounds obvious. It isn't. The answer almost always reveals a gap between what the business is asking for and what

Brian Schur May 19, 2026

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