Why your contract should have the RFP response stapled to it
The build slips. The agency comes back to renegotiate scope. The marketing lead looks at the contract and finds a four page statement of work that says “deliver a website.” This is a problem. The fix is to make sure it doesn’t happen. The agency wrote thirty pages. Use them. In the RFP response, the
Brian Schur
March 18, 2026