From fragmented activity to an integrated digital marketing engine
How a national new homes developer built a joined-up programme; from buyer personas through to SEO, paid search and lead nurture, that transformed their cost per lead and pipeline quality. + 0 % Organic traffic growth – 0 % Cost per lead (PPC) + 0 % Digital lead volume 0 % Email open rate The
Brian Schur
February 18, 2026