Six months. One defendable brief. A website worth pricing properly.
A six month discovery that turned “we need a new website” into a 41 question RFP, five personas, fifteen user journeys, a CMS recommendation and a shortlist of agencies ready to be briefed. A downstream build that would otherwise have been priced blind, scoped late and changed three times after kick off. The starting point
Brian Schur
February 14, 2026