How do you create a truly photo realistic visual CPQ (configure, price, quote) system that allows consumers to visualise what they are actually buying, signing up for, before actually placing that expensive order? The type of products I’m talking about are large ticket purchases – kitchens, bathrooms, furniture, wardrobes etc. Similar to buying a car […]
1. Quantitative Analysis This is the core of any digital audit. You should take a holistic look at your digital strategy through metrics and evaluate what’s been working and what has not. Expect your audit to evaluate some or all of the following: Analytics data PPC reports Social media metrics SEO ranking data CRM data and […]
No matter what sort of business you are, social media has to be an essential tactic of your marketing strategy. It’s a cost effective, easy way to engage with your new and existing customers. Social media allows you connect with your customers, increase awareness about your products, services and brand and boost your sales. There […]
Project management Consultancy User acquisition strategy Usability testing What I Did: The old Halo website was built around old technology and was not updatable without IT support. I recommended migrating the site to Kentico Content Management System to enable the marketing department to update the site easily and when market demands needed it.
Challenge Travis Perkins PLC a national builder’s merchant with over 1800 trade counters has been struggling with online marketing and transactions, dropping a long way behind competitors. The challenge was to build a strategy, initially for their self-build division that could be implemented and shown to work before producing similar digital strategies for the other […]