How to Check Out the Competition

Nearly every business across every industry is looking over its shoulder or peeking in next door to see what the competition is up to. Evaluating the competition is one way to determine where an organization stands, and what potential markets they can break into. There is an entire industry, market research, built upon gathering this type of information for their clients.

Source: How to Check Out the Competition

Halo Financial

I’ve been working with Halo for nearly 10 years now.

Review of wireframe information architecture and providing a report back to the client. Also conducting a full usability review of the design candidates along with the information architecture, this will allow a better user experience as a few niggles were ironed out at an early stage.

  • Consultancy on user experience
  • Information architecture consultancy
  • Usability testing on wireframes and screen designs
  • SEO consultancy
Project involvement: consultant, strategy

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Charles Church Homes

A full revamp of the Charles Church site focusing on the user needs. The project research indicated how users search for new homes and this was implemented into the new website. Many new features were included with users able to build their own brochure, view a fully interactive site plan that shows houses sold and also the ability to winnow down results based on number of rooms and price – all in real time linked to the back office systems of Charles Church.

  • Full project management
  • Consultancy on user experience
  • Information architecture
  • SEO research
Project involvement: Project Director

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Hotelnet

Hotelnet is a brand of Superbreak. This site, originally developed in India, has a very good search history being established since the late 90’s. The site was redesigned and refactored from ColdFusion to .NET 3.5 under the MVC framework. In its final iteration the site was further developed in Russia and included the Superbreak web services feed to power the hotel search facility.

  • Full project management
  • Consultancy on user experience
  • Information architecture
  • SEO and PPC
Project involvement: Project Director

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Superbreak

The Superbreak website is a travel site that takes in excess of £60m per annum. The site runs on a large hosting platform in excess of 30 servers and originally ran under ColdFusion but was later moved to .NET 3.5 within the MVC framework. The site undertook a number of design and usability revamps to ensure the customer received the best possible experience from a site offering a wealth of products. The services carried out at Superbreak were:

  • Full project management
  • Consultancy on user experience
  • Information architecture
  • SEO and PPC
  • Full development team management
  • Business continuity planning
  • Disaster recovery
Project involvement: Programme Manager/Consultant

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