Halo Financial – migration to Kentico CMS

  • Project management
  • Consultancy
  • User acquisition strategy
  • Usability testing

What I Did:

The old Halo website was built around old technology and was not updatable without IT support. I recommended migrating the site to Kentico Content Management System to enable the marketing department to update the site easily and when market demands needed it.

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Travis Perkins Online Strategy

Challenge

Travis Perkins PLC a national builder’s merchant with over 1800 trade counters has been struggling with online marketing and transactions, dropping a long way behind competitors. The challenge was to build a strategy, initially for their self-build division that could be implemented and shown to work before producing similar digital strategies for the other divisions.

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Is content really the solution to lacklustre conversion rates?

Dramatic shifts in ecommerce over the last three years have created many challenges for retailers – with perhaps the most alarming a relentless downward pressure on conversion rates.. It is not news to point out that the response has been a rush to ‘content’, the received wisdom being that strong content directly contributes to improved conversion – but should we take this much-vaunted link at face value?.

Source: Is content really the solution to lacklustre conversion rates?

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Virtual Reality Is About to Take A Big Leap Forward in Architecture, Design and Marketing – Commercial Observer

Google’s cardboard VR mount (Photo: othree/Wikipedia Commons).

Look up. There are 16-foot ceilings in SGA’s 74 Kent Avenue in Brooklyn. Look around. You can really see the differences between the tones on the red brick walls. There’s abundant light from the large windows and gritty exposed industrial steel beams and polished concrete. There’s a view from the window of rooftops surrounded by plants of varying colors.

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