What is an Agency Audit and what should you expect to learn?
A review of an agency is like any other business review, only more targeted at the specifics of a digital agency. The focus should always be on the business and how it is operating.Continue reading “Agency Audit: Expectations vs. Reality”
A Leeds based digital agency that was having a difficult time with their current client base, and how to grow their client base, contacted me to see if I could assist. Following a review of the agency – financials, clients, projects, processes – we formed a plan to reconnect with the current client base to explore areas of future work.
We put together a new business development plan to target certain sectors and increase their project budgets. The new campaign took about 3 months to bear fruit with a new contract for a major stockbrokers digital strategy covering website, social, paid advertising, lead acquisition and their current target audience; followed by the new website build.Continue reading “Digital agency – Leeds”
a Leeds agency to help them win a 3 way pitch for Leeds based Redmayne Bentley
Invitation to Tender
Once ITT received we established a team to respond to the various areas of the ITT. Each team member took responsibility for an area. Deadlines were set to allow plenty of time to collate all the responses, quality check and ensure consistent tone of voice throughout.Continue reading “Redmayne Bentley”
How do you create a truly photo realistic visual CPQ (configure, price, quote) system that allows consumers to visualise what they are actually buying, signing up for, before actually placing that expensive order? The type of products I’m talking about are large ticket purchases – kitchens, bathrooms, furniture, wardrobes etc. Similar to buying a car using a configurator but many more variants.
Well it starts with a spreadsheet..Continue reading “Visual CPQ”
1. Quantitative Analysis
This is the core of any digital audit. You should take a holistic look at your digital strategy through metrics and evaluate what’s been working and what has not. Expect your audit to evaluate some or all of the following:
Continue reading “8 Facets for a Digital Audit”
- Analytics data
- PPC reports
- Social media metrics
- SEO ranking data
- CRM data and reports
- Purchase funnel data