What is an Agency Audit and what should you expect?
Aa audit/review of an agency is like any other business review; only more targeted at the specifics of a digital agency. The focus should always be on the business and how it is operating.
Continue reading “Agency Audit: Expectations vs. Reality”
Many digital agencies are born out of either a creative or technical (development) lead owner/manager. Whilst in the early days this works – the owner/manager is in control – as the digital agency grows there becomes a tipping point. The owner/manager is too close to the digital agency doing a multitude of activities from account management, financials, payroll, project management etc. and sometimes needs a little assistance turning the corner and forging ahead to the next big project.
Continue reading “7 Ways Agency Audits Can Help You”
A Leeds based digital agency that was having a difficult time with their current client base, and how to grow their client base, contacted me to see if I could assist. Following a review of the agency – financials, clients, projects, processes – we formed a plan to reconnect with the current client base to explore areas of future work.
We put together a new business development plan to target certain sectors and increase their project budgets. The new campaign took about 3 months to bear fruit with a new contract for a major stockbrokers digital strategy covering website, social, paid advertising, lead acquisition and their current target audience; followed by the new website build.
Continue reading “Digital agency – Leeds”
a Leeds agency to help them win a 3 way pitch for Leeds based Redmayne Bentley
Invitation to Tender
received established a team that will respond to the various areas of the ITT.
Each team member took responsibility for an area. Deadlines were set to allow
plenty of time to collate all the responses, quality check and ensure
consistent tone of voice throughout.
Continue reading “Redmayne Bentley”
- Project management
- User acquisition strategy
- Usability testing
What I Did:
The old Halo website was built around old technology and was not updatable without IT support. I recommended migrating the site to Kentico Content Management System to enable the marketing department to update the site easily and when market demands needed it.
Continue reading “Halo Financial – migration to Kentico CMS”