Lawyers – digital strategy

What was needed: A national lawyer company asked me to review their full digital footprint – website, paid , social media. They had had the same website for over 5 years, with very little change apart from news items. To…

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Why digital audits are essential

Most businesses these days are either entirely or at least partially reliant on digital tools and platforms to reach their target markets. Whether it’s a website, an email marketing campaign, or a social media account, if you’re not using digital…

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Care home charity – digital strategy

What was needed: A multidisciplinary care home charity serving a large local community needed assistance with their online estate. Following a complete IT update during the pandemic the team then turned to the website and marketing. The old website was…

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Non-Executive Directors can really help agencies

The boards of UK companies are populated by 6,000 Non-Executive Directors (NEDs). So, it’s no wonder that many smaller business owners turn to hiring part time senior people who can give independent input at board level. The input is about…

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Why no one talks about digital audits anymore

Digital audits were all the rage a few years back. Agencies and businesses were scrambling to get their websites, email marketing, and social media accounts properly audited in order to identify any areas that could be improved. However, lately it…

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