Situation A large national insurance broker recognised a need to improve online delivery of services across several hub sites (12) including head office. Increasingly the business had been seeing issues…
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What is “digital experience”?
A digital experience is a user’s interaction with a digital touchpoint— buying something online, receiving updates from an app, using a business platform. Touchpoints can be mobile apps, websites, smart…
Lawyers – digital strategy
What was needed: A national lawyer company asked me to review their full digital footprint – website, paid , social media. They had had the same website for over 5…
Why digital audits are essential
Most businesses these days are either entirely or at least partially reliant on digital tools and platforms to reach their target markets. Whether it’s a website, an email marketing campaign,…
Care home charity – digital strategy
What was needed: A multidisciplinary care home charity serving a large local community needed assistance with their online estate. Following a complete IT update during the pandemic the team then…